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Quincy Jones Leads New Arabic Charity Single 'Bokra'

Quincy Jones brings the Arab world together with 'Bokra'. This charity single continues a global tradition, supporting education and arts.

In the image there are a group of men standing and posing for the photo and behind them there are...
In the image there are a group of men standing and posing for the photo and behind them there are some banners containing the name of an organisation.

Quincy Jones Leads New Arabic Charity Single 'Bokra'

A new Arabic charity single, 'Bokra', has been released under the guidance of legendary producer Quincy Jones. The track, an adaptation of Jones' 1989 hit 'Tomorrow (A Better You, Better Me)', aims to promote education and the arts in the Arab world.

The single follows a long tradition of super group charity singles, which often feature artists holding headphones and sheet music. 'Bokra' joins the ranks of 'Do They Know It's Christmas?' (1984) and 'We are the World' (1985), both of which raised awareness for famine in Ethiopia and various natural disasters respectively. In the Arab world, 'Al-Hilm Al-Arabi' (2000) was another notable super group single, released during the Palestinian Intifada.

'Bokra' carries a simple, abstract message of peace and unity, much like its predecessors. Its non-controversial nature is designed to appeal to a wide audience. The project's website, however, is currently only in English, raising questions about its primary target audience.

Quincy Jones' 'Bokra' is the latest addition to the legacy of charity singles, with a familiar visual language and a universal message. While its target audience remains unclear, the single's release supports the growth of education and arts in the Arab world.

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