Quiet resurface of Sydney Sweeney on social media ignites assumptions among followers
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American Eagle's recent denim campaign, fronted by actress Sydney Sweeney, has stirred up a storm of controversy. The campaign, which features Sweeney and the tagline "Sydney Sweeney Has Great Jeans," has been criticised for its perceived racial insensitivity and oversexualization.
The campaign's tagline, "great genes," has been interpreted by some as an allusion to eugenics or an over-emphasis on physical attributes. Some have even drawn comparisons to historical propaganda that idealised whiteness and genetic superiority.
In one ad, Sweeney is heard saying, "Hey, eyes up here," as the camera cuts back to her face after focusing on her chest. Another ad in the series was also criticised for its suggestive content.
Despite the backlash, American Eagle has defended the campaign, stating that the tagline was meant to highlight Sweeney's denim collection and had no genetic implications. The brand emphasised its focus on celebrating individuality and confidence in their jeans.
Celebrities Lizzo and Doja Cat have weighed in on the controversy, posting parodies and memes related to it. Public opinion remains divided, with some seeing the ad as a marketing misstep and others believing the backlash says more about online culture than Sweeney herself.
In response to the controversy, Sweeney has resumed her social media activity, posting a cryptic Instagram photo of pale pink roses with a white heart sticker, leaving fans and critics speculating about its meaning. Some interpret the Instagram post as a deliberate attempt by Sweeney to reclaim her narrative without engaging in debate.
Notably, American Eagle reportedly saw a sales increase as a result of the campaign. The brand has also highlighted that proceeds from the denim sales benefit a mental health nonprofit, suggesting a charitable intent behind the campaign.
Sources: NBC News, Aug 2, 2025; CBS Boston, Aug 6, 2025.
- The controversy surrounding American Eagle's denim campaign, featuring celebrities like Sydney Sweeney, has spilled over into the world of pop-culture and entertainment, with figures like Lizzo and Doja Cat offering their opinions on the matter.
- The media attention, driven by the campaign's perceived racial insensitivity and oversexualization, has sparked a global discussion on the portrayal of celebrities and idealized physical attributes in American culture.
- Despite the uproar, some argue thatAmerican Eagle's denim campaign has served to increase sales and raise funds for mental health non-profits, demonstrating the complex interplay between celebrity influence, entertainment, and societal impact.
