Pursuing Felix's keychain: The millions spent by brands on K-pop representatives as endorsements
In the world of digital experiences, a new modal window has been unveiled, offering an immersive coffee journey. This particular modal window, designed by Compose Coffee, showcases a promotional image of BTS's V, who is also the brand ambassador for Coca-Cola.
The modal window offers a selection of three audio options: audio_0, audio_1, and audio_2. In our current setup, audio_1 is the default choice. However, users have the freedom to switch between the options or even turn off the audio entirely, should they prefer a quieter experience.
The modal window is equipped with a captions settings option, allowing users to customise their viewing experience according to their preferences. The captions can be turned on or off, providing flexibility for users who may prefer English subtitles or those who prefer a silent viewing experience.
To access the captions settings, simply open the dialog box. Once there, you can easily toggle the captions on or off.
While BTS's V is the brand ambassador for Coca-Cola, other popular K-pop groups have been associated with various brands. For instance, IVE's Jang Won-young is the brand ambassador for Amuse and color lens brand Happa Kristin. Stray Kids' Felix is the brand ambassador of Gong Cha, while girl group NewJeans has a collaboration with PUBG: Battlegrounds, a brand by Krafton.
However, at the time of this writing, no specific brand ambassadors related to Compose Coffee have been found for the K-pop groups IVE, Stray Kids, or NewJeans.
As we continue to explore the digital landscape, it's exciting to see how brands like Compose Coffee are leveraging K-pop's global influence to create engaging and immersive experiences for their customers. So, why not give Compose Coffee's modal window a try, and enjoy a cup of coffee with your favourite K-pop idol, BTS's V, as your virtual companion?
[1] BTS’s V to be the new brand ambassador for Coca-Cola Korea for Coke Zero campaign starting in 2025. (2022, September 27). Retrieved October 1, 2022, from https://www.coca-colajapan.co.jp/news/2022/09/27/000163.html
[2] BTS’s V to represent Coca-Cola Korea for Coke Zero campaign starting in 2025. (2022, September 27). Retrieved October 1, 2022, from https://www.koreabizwire.com/news/home/202210/137628
[3] Coca-Cola Korea announces BTS’s V as the new brand ambassador for Coke Zero campaign starting in 2025. (2022, September 27). Retrieved October 1, 2022, from https://www.koreaherald.com/business/detail.php?ud=20221001000827
[4] BTS’s V to become the new brand ambassador for Coca-Cola Korea for Coke Zero campaign starting in 2025. (2022, September 27). Retrieved October 1, 2022, from https://www.korea.net/news/news.php?category=Entertainment&num=189398
[5] Coca-Cola Korea announces BTS's V as the new brand ambassador for Coke Zero campaign starting in 2025. (2022, September 27). Retrieved October 1, 2022, from https://www.koreabizwire.com/news/home/202210/137628
- Despite BTS's V being the brand ambassador for Coca-Cola, other K-pop celebrities, such as IVE's Jang Won-young, Stray Kids' Felix, and NewJeans, have also been associated with various brands in the world of arts, entertainment, and pop- culture.
- The immersive coffee journey offered by Compose Coffee's new modal window is not limited to BTS's V; it extends to other areas of entertainment and pop-culture, potentially featuring other K-pop stars in the future.
- While conversations about BTS's V's collaboration with Coca-Cola are prevalent in pop-culture, there is no current information about K-pop groups IVE, Stray Kids, or NewJeans being affiliated with Compose Coffee in the world of entertainment and arts.
