Puma Braces for Loss as CEO Vows 'Reset Year' and Hires Nike Veteran
Puma, the German sportswear giant, faces a critical earnings report on October 30. The company expects a loss and revenue decline, sending its stock market tumbling by nearly 50% this year. Puma's CEO has dubbed 2025 a 'reset year', and the company has hired Ronald Reijmers, a veteran of Nike and Adidas, to lead its global store development.
Investment firm Jefferies has maintained a 'Hold' rating for Puma, but analysts are skeptical. They have significantly lowered the price target, indicating fundamental concerns and putting pressure on management. Puma's stock market is deeply oversold, with an RSI of 26.2. The company is restructuring its direct-to-consumer division, and Reijmers will report directly to Chief Commercial Officer Matthias Bäumer.
Puma shareholders are grappling with a decision to buy or sell. A free analysis will be available on October 25 to help them make an informed choice. The upcoming earnings report is crucial, as it may provide insights into the company's turnaround strategy and the impact of Reijmers' appointment.
Puma's stock market has taken a significant hit this year, and the company is bracing for a loss in its upcoming earnings report. The appointment of Ronald Reijmers, with his extensive experience at Nike and Adidas, signals a commitment to restructuring and growth. Shareholders await the earnings report and the free analysis to assess the company's prospects and make decisions about their investments.
