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Title: navigating the new Russian ad restrictions: the impact on entrepreneurs in Sverdlovsk
Subtitle: understand the legal landscape and protect your business from potential fines and penalties
Hey there! Let's talk about the latest development in Russia's ad landscape: the new law that prohibits the placement of ads on websites associated with extremist or undesirable organizations. We've dive-deep into this topic, seeking insights from legal experts in the Sverdlovsk region. Here's what you need to know:
Starting September 1, 2025, advertising on platforms like Facebook and Instagram (Meta-owned platforms, designated as extremist in 2022) will be outlawed, unless Meta is removed from the extremist list by that date. This new rule is part of article 5 of the Federal Law "On Advertising."
While personal and corporate pages are exempt from the ban, the advertising content on such platforms will be under scrutiny. If you're found advertising on these banned platforms, both you (advertiser) and the account owner will face fines, which will escalate with repeated offenses. The fines for individuals will reach up to 2,500 rubles, for officials – up to 20,000 rubles, and for legal entities – up to 500,000 rubles.
To stay compliant, it's crucial to understand the specific criteria for advertising and the exceptions listed in the law. However, to minimize risks, it's recommended to invest in compliance infrastructure such as monitoring blacklist updates from Roskomnadzor and verifying third-party ad networks.
This new regulation adds to the existing legal complexities businesses in Sverdlovsk already face, with over 170 private foundations navigating heightened legal ambiguities. As a result, entrepreneurs may face a tricky choice: risk prosecution by accessing prohibited platforms or lose revenue streams by abandoning these audiences.
The absence of precedent for these new 2025 amendments creates uncertainty, similar to the legal unpredictability faced by family foundations where 82% of advisors identify it as a top concern. With recent leadership changes, including Denis Pasler's appointment as Acting Governor, expect increased scrutiny of digital commerce and tighter advertising fund freezes for non-compliance.
Stay tuned for more updates as we continue to monitor this evolving ad landscape in Russia. Remember, it's essential to stay informed and act proactively to protect your business.
Sources:
- The Sverdlovsk Region Court handed down tough decisions on extremist activities in 2022
- Russian Private Foundations Navigating Heightened Legal Ambiguity
- Acting Governor Denis Pasler appointed in Sverdlovsk
- Enhanced Counter-Extremism Enforcement in Russia
I'm not sure about the exact implications for my business in Sverdlovsk, 2025, but I need to be aware of the new ad restrictions in Russia. The law includes limiting advertising on platforms like Facebook and Instagram, designated as extremist in 2022. I should invest in compliance infrastructure to avoid potential fines, which can reach up to 500,000 rubles for legal entities. The legal landscape appears complex, with numerous private foundations navigating ambiguities. The new regulation may lead to a tough choice between risking prosecution and losing revenue streams. The unpredictability in this area of politics and policy-and-legislation is a significant concern, much like the legal uncertainties faced by family foundations. With recent leadership changes, increased scrutiny of digital commerce is expected. General news sources suggest I should stay informed to protect my business.
