Public Invitation for Influencer Partnership: Dick's Sporting Goods Launches Influencer Program
Wanna boost your social media influence while promoting your love for sports? Well, Dick's Sporting Goods might have the perfect gig for you! They've announced the expansion of their internal influencer program to the public, offering a paid 10-month contract to selected athletes, sports enthusiasts, and content creators.
From a pool of applicants whose profiles showcase their passion for sports and creativity, up to 50 individuals will be selected to join the revamped Dick's Varsity Team. To apply, you'll need an active Instagram account and be prepared to post high-quality content across various social media platforms showcasing Dick's Sporting Goods products or services.
So, what can you expect as a Varsity Team member? You'll receive a monthly gift card to buy gear from Dick's and feature it on your social channels. Plus, you might find yourself getting some spotlight on Dick's social media channels, website, brand videos, photoshoots, and in-store signage.
The mentorship aspect? Leave it to the pros! Dick's Sporting Goods has lined up some big names like Olympic gold medalists Tara Davis-Woodhall and Hunter Woodhall, and college basketball's Hanna Cavinder and Haley Cavinder to guide you through the content creation process.
But don't worry, it's not all about the hard sell. Dick's is interested in authentic storytelling that resonates with their audience. They plan to compensate influencers based on deliverables or campaigns, rather than hours spent. So, if you're a sports enthusiast with a flair for creativity, this might be the perfect opportunity to flex your digital muscles and make a splash on the sports scene.
Now you might be wondering if Dick's Sporting Goods is just ready to throw money at anyone with a smartphone and a social media account. Well, it turns out their strategy has been paying off! Despite the challenges facing the retail industry, Dick's Sporting Goods has maintained steady growth in the past year, thanks to strong partnerships, a healthy private label program, and the growth of their other concept stores like House of Sport. In fact, they're planning to open 16 next-generation Dick's stores and 10 Golf Galaxy Performance Centers in the near future.
So, if you're ready to step up your game and share your love for sports with the world, Dick's Sporting Goods' influencer program could be your ticket to the big leagues! Applications are open until February 27, with the selected individuals starting to create content in April. Head over to Dick's Sporting Goods' website or reach out to their marketing department for more information. Let's get this party started!
*Warning: The success of the influencer program may depend on various factors such as the applicant's ability to create engaging content, their audience engagement, and the brand alignment of their online presence. This opportunity should be pursued with a genuine passion for sports and an understanding of the potential challenges and competitive landscape of influencer marketing.
- Dick's Sporting Goods is now offering a new opportunity for sports enthusiasts who are also content creators to boost their social media influence, by expanding their internal influencer program to the public.
- For those who are sports enthusiasts with a passion for creativity and an active social media presence, this opportunity could be a chance to showcase their love for sports and flex their digital muscles in the world of fashion-and-beauty, lifestyle, entertainment, and sports-analysis.
- As a Varsity Team member, you may find yourself creating authentic storytelling content that resonates with Dick's Sporting Goods' audience, and featuring Dick's Sporting Goods products or services – all while receiving a monthly gift card for gear and potentially gaining visibility on Dick's social media channels, website, brand videos, photoshoots, and in-store signage.
- You'll be guided through the content creation process by mentors like Olympic gold medalists Tara Davis-Woodhall and Hunter Woodhall, and college basketball's Hanna Cavinder and Haley Cavinder.
- Despite the competitive landscape of influencer marketing, this opportunity could be the ticket to the big leagues for sports enthusiasts, as Dick's Sporting Goods has been seeing steady growth in the past year through strong partnerships and the growth of their other concept stores like House of Sport.
