Projected Increase in 2025 Earnings for Entain Based on Robust Results Achieved Globally in the First Half
Entain, the global sports betting and gaming group, has reported a record-breaking betting revenue in the first half of 2025, with the top sports events being Wimbledon and the Club World Cup. These events contributed significantly to a surge in online gaming revenues for the company during this period.
The company's total group net gaming revenue, including its 50% share of BetMGM, rose 7% year-on-year (10% constant currency) to £3.15 billion in H1 2025. Excluding the US, net gaming revenue grew 3% (6% cc), with strong online revenue growth outside the US driven by double-digit gains in the UK & Ireland (up 21%) and Brazil.
BetMGM, Entain’s US joint venture, reported a 35% increase in net revenue to $1.35 billion, with a major contribution expected from the US football season in H2 2025.
Regional Market Gains and Exceptional Growth at BetMGM
Central and Eastern Europe's net gaming revenue increased 5% to £253.8 million ($342.2 million), led by 11% growth in Croatia and 2% in Poland. Italy experienced a 7% growth.
In the UK and Ireland, the net gaming revenue was £1.09 billion ($1.5 billion), up 9%. Online revenue in the region increased by 21%, with sports betting growth at 16% and gaming at 23%. Regional EBITDA in the UK and Ireland rose 37% to £273 million.
Entain's group net gaming revenue for the six months ending June 30, 2025, rose 3% to £2.63 billion ($3.5 billion) year-on-year. Including Entain's 50% share in BetMGM, EBITDA grew 32% to £625.5 million ($844.3 million).
BetMGM's EBITDA swung to a $109 million profit from a $123 million loss a year earlier. Underlying EBITDA for Entain climbed 11% to £583.4 million ($787.4 million) during the same period.
Other Notable Contributors
The Club World Cup final was the most bet-on football match of the year. The French Open recorded the highest Grand Slam betting activity to date. The Women's Euros became the most wagered-on edition in Entain's history. Global tournaments drove record engagement, with more punters leaning toward player-specific bets such as first goal scorers and first touchdowns.
Challenges and Opportunities
Australia declined by 7%, and New Zealand rose 12%, as Entain prepares to operate the exclusive TAB NZ contract, pending legislative approval. Entain recorded a post-tax loss of £116.9 million ($157.7 million) due to £322.4 million in one-off costs.
Despite these challenges, Entain raised its full-year EBITDA guidance to between £1.1 billion and £1.15 billion ($1.48 billion-$1.55 billion) following strong performance. CEO Stella David credited Entain’s portfolio of strong brands and stated that the company’s transformation journey is well underway.
CFO Rob Wood highlighted the growing popularity of women's sports, with the Women's Euros being a prime example. The company is poised to capitalise on this trend, further diversifying its offerings and engaging a wider audience.
In conclusion, Wimbledon and the Club World Cup were the key sports events fueling the surge in Entain’s H1 2025 betting revenue, alongside strong regional market gains and BetMGM’s exceptional growth. As Entain continues to navigate challenges and seize opportunities, it remains a force to be reckoned with in the global sports betting and gaming industry.
Sports events such as Wimbledon and the Club World Cup significantly contributed to the surge in online gaming revenues for Entain, the global sports betting and gaming group, in the first half of 2025. Additionally, sports tournaments like the French Open and the Women's Euros recorded high betting activities, driving record engagement with more punters leaning toward player-specific bets.
