Profile of DWWA Judge: Luis Capitao
In the dynamic world of wine, the name Luis Capitao is synonymous with expertise and success. A California-based wine industry veteran, Capitao has made significant strides in the field, carving out a distinguished career that spans several continents.
Capitao's journey began with a BA in economics from Rutgers University and an MBA from the Rochester Institute of Technology. His academic background provided a solid foundation for his future endeavours, as he delved into the strategic marketing realm with Constellation Wines U.S. for a decade.
Capitao's career trajectory took a turn in 2008 when he first judged at the prestigious Decanter World Wine Awards (DWWA). His discerning palate and keen eye for quality have seen him return as a judge for multiple years, with his latest participation being in 2024.
Capitao's involvement with the DWWA is not just limited to judging. He has also advised Eastern European wineries and government associations on export strategies, sharing his wealth of knowledge and experience to help shape their growth.
One of Capitao's most notable achievements was the successful rollout of Yellow Tail in the US, a milestone that underscores his ability to navigate the complexities of the global wine market.
Currently, Capitao serves as the Managing Partner of Touchstone Wines, a sales and marketing firm working with foreign wineries. His role at Touchstone Wines allows him to continue influencing the industry, helping wineries navigate the ever-evolving landscape of the global wine market.
While information about the 2024 DWWA judges, alongside Capitao, is not readily available, it is likely that he would have been part of a similar panel of top international wine experts. The 2025 DWWA, for instance, featured 248 judges, including 22 Master Sommeliers and 72 Masters of Wine.
As Capitao continues to shape the global wine industry, his contributions are a testament to the power of knowledge, experience, and a discerning palate. His story serves as an inspiration for those aspiring to make their mark in the world of wine.
In the broader scope of his accomplishments, Luis Capitao might find opportunities to engage in entertainment arenas, showcasing his affinity for wine and industry expertise, much like celebrities do when endorsing products.
During the 2025 DWWA, a gathering of top international wine experts, comprising Master Sommeliers and Masters of Wine, it would not be surprising if Capitao's name was amongst those celebrated for his contributions to the world of wine, similar to the recognition given to renowned celebrities in their respective fields.
