Headline: CeeDee Lamb Leads Bodyarmor's New "Choose Better" Fitness Crusade
Professional football player CeeDee Lamb of the Dallas Cowboys is making a conscious choice to lead a healthier lifestyle as part of a groundbreaking campaign by Bodyarmor, a popular sports drink brand.
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NFL superstar, CeeDee Lamb, is spearheading Bodyarmor's groundbreaking "Choose Better" campaign, a movement aimed at challenging conventional fitness ideas and promoting healthier lifestyle choices.
On the gridiron, Lamb has opted to remain with the Dallas Cowboys on an impressive $140 million deal. With injuries hampering quarterback Dak Prescott's season, Lamb is prepared to scrap the 2024 campaign and help the Cowboys reclaim their playoff glory.
Off the field, Lamb is teaming up with Bodyarmor, the hydration powerhouse he's been associated with for years, to push this new initiative. He's joined by Connor McDavid, Joe Burrow, and Sabrina Ionescu as they spearhead the movement.
"'Choose Better' is about the daily commitment to be just a smidgen better than the day before. It kickstarts with the decisions we make, and that includes hydration." Lamb, who favors the Strawberry Banana flavor, shared with Fox Business. "I'm damn proud to be part of this endeavor."
Lamb explained, "'Choose Better' resonates with me. I'm always pushing myself harder, whether it's my training, workout regimen, or diet. I'm relentlessly seeking ways to sharpen my game."
Bodyarmor boasts a power-packed roster. Kobe Bryant jumped on board with the brand in 2014, while Mike Trout elevated Bodyarmor's profile during his MVP era.
"Ever since I joined the league, I've yearned to be part of the Bodyarmor phenomenon," Lamb stated. "I'm utterly thrilled about the future. It's an esteemed roster. Being among such greats, continuing the legacy – we got some heavy hitters onboard – it's all about maintaining the tradition and setting the tone for the future."
"BODYARMOR stormed the sports drink market in 2011 as the underdog brand," according to Tom Gargiulo, Bodyarmor's Chief Marketing Officer. "Over the years, the landscape has evolved, but our spirit remains unchanged – bold, authentic, and fearlessly real. This new visual identity signifies more than just a fresh look; it cements who we are and where we're headed. We're elevating the game once again, delivering an unrivaled brand and product lineup that fuels the next generation of athletes and hydration enthusiasts."
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[1] Logo Changes and Expanded Partnerships: The Bodyarmor "Choose Better" campaign will feature a new logo for the first time in 15 years, marking the brand's commitment to evolve and innovate.
[2] Sports Drink Market: Bodyarmor aims to disrupt the sports drink market by highlighting its better-for-you ingredients and promoting itself as a superior hydration option.
[3] Athletes Involved: Notable athletes included in the "Choose Better" campaign are CeeDee Lamb (NFL), Connor McDavid (NHL), Joe Burrow (NFL), and Sabrina Ionescu (WNBA).
[4] Target Audience: The campaign will target a younger audience through its partnerships with popular creator-led platforms like Dude Perfect and Barstool Sports, reaching millions on national TV, digital platforms, streaming services, out-of-home advertising, and social media.
- CeeDee Lamb, an NFL superstar attracting attention with his association with Bodyarmor, will lead the new "Choose Better" campaign aimed at challenging traditional fitness ideas and promoting healthier lifestyle choices.
- Bodyarmor, known for its hydration products, is endeavoring to disrupt the sports drink market by emphasizing its better-for-you ingredients and marketing itself as a superior hydration option.
- Furthermore, the "Choose Better" campaign will involve athletes such as CeeDee Lamb from American football, Connor McDavid from hockey, Joe Burrow also from American football, and Sabrina Ionescu from basketball.
- To reach a younger audience, Bodyarmor is partnering with popular creator-led platforms like Dude Perfect and Barstool Sports, enabling widespread exposure across national TV, digital platforms, streaming services, out-of-home advertising, and social media.
