premier league coverage on Sky Sports gets an upgrade with the introduction of 'multiview' feature
Sky Sports Introduces Revolutionary "Multiview" Feature for Premier League Coverage
Sky Sports is set to revolutionise the way fans watch football with the introduction of a new "multiview" feature. This innovative service will allow viewers to watch up to four or five Premier League matches simultaneously on a single screen [1][2][4].
The feature, inspired by the NFL's "red zone" format, will offer a more immersive and convenient viewing experience. It eliminates the need for channel hopping and provides a dynamic viewing experience with a dedicated team of commentators, directors, and producers focusing on the main action in real-time. Each match will also remain available separately on different channels [1][4].
The "multiview" format will mainly be activated on Sundays when Sky holds broadcast rights to multiple parallel games due to schedule adjustments for European fixtures. However, plans are in place to extend this type of coverage to midweek matches as well [1].
Sky's Director of Football, Gary Hughes, acknowledges the potential for some chaos due to the unpredictability and fast pace of football but highlights it as the best way to maximise coverage and fan engagement [1][2].
Beyond Premier League football, Sky Sports intends to use this multiview format for Women's Super League (WSL) coverage in the same season, showcasing the potential for expansion to other sports with multiple simultaneous matches [1][2].
This multiview approach enhances fan flexibility to follow multiple games in real-time without switching channels and could potentially expand to other sports in the future [1][2][4].
Sky Sports is also aiming to combat piracy and adapt to a changing media environment with this expanded offering [3]. To address the issue of piracy, Sky's chief sports officer, Jonathan Licht, called on tech companies to take action [5].
In addition to the "multiview" feature, Sky Sports News is undergoing a wide-ranging reboot, including the return of Goals on Sunday and the Sunday Supplement [6]. Roman Kemp will host a show on the channel on Friday evenings, and Kelly Cates will work for both Sky and the BBC's Match of the Day this season [6].
There will also be a new analysis show on Sunday nights, presented by Jamie Carragher [2]. Sky's director of football, Gary Hughes, recruited Mark Chapman as a presenter for its league coverage, and one commentary team will move across all the games during the "multiview" broadcast [1][2].
However, it's important to note that Sky Sports reported a doubling of financial losses in its most recent accounts [5]. Despite this, Licht referred to Sky Sports as a "growth business" [5].
In summary, the new "multiview" feature promises to revolutionise the way fans watch football, offering a more immersive and convenient viewing experience. It's set to be a game-changer in the world of sports broadcasting.
References:
- BBC Sport
- The Guardian
- The Telegraph
- The Independent
- Sky News
The new "multiview" feature on Sky Sports not only focuses on Premier League matches but also aims to extend this format to other sports, such as the Women's Super League (WSL), showing promise for a wider application in the sports world. Moreover, this innovative service plans to simplify viewing experiences for European-leagues fans by allowing them to watch up to four or five matches simultaneously on a single screen.
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