Potential win snapshot might net hundreds of millions in euros.
FC Sunderland Secures Promotion to Premier League in Thrilling Finale
After eight arduous years, FC Sunderland has triumphantly returned to the English Premier League, clinching the playoff final against Sheffield United at a packed Wembley Stadium. The decisive strike, scored by Tom Watson in the last seconds of normal time, marked a crucial turning point for the six-time champion.
The exhilarating victory over Sheffield United, ending in a 2-1 scoreline, sees Sunderland join Leeds United and Burnley FC in England's top division. Sunderland had been relegated to the third division in 2017, but they now celebrate their long-awaited homecoming to the Premier League.
Goals from Tyrese Campbell (25th minute) and Eliezer Mayenda (76th minute) set the stage for a nail-biting finale. As the clock ticked down, Watson steppe up to score the game-winning goal in the 90+5 minute, sealing Sunderland's prominence.
Dubbed the "million-dollar game" or the "most valuable game in football," this crucial promotion contest could mean a dramatic financial boost for AFC Sunderland. According to calculations by Deloitte, the revenue for the club could soar by at least £135 million (€158.5 million) over the next three seasons. This figure could potentially rise to £265 million (€312.5 million) over five years if the team manages to stay in the Premier League during their initial season.
The financial benefits of securing a place in the Premier League extend beyond immediate revenue gains. For instance, Sunderland would be entitled to parachute payments from the Premier League, which are structured over several years, should they find themselves relegated after a single season. Moreover, the club's increased stature is expected to attract more lucrative sponsorship deals and commercial partnerships.
The rapid rise of FC Sunderland follows a similar path taken by Leeds United, who were promoted at the end of April under the guidance of former Borussia Mönchengladbach coach Daniel Farke. Leeds celebrated its return with a commanding 6-0 home win against Stoke City, securing promotion with two games remaining on their schedule.
Sources: ntv.de, tno/dpa/sid
In the context of their triumphant return, Sunderland's promotion to the Premier League marks a significant milestone for the club, positioning them among Europe's leading sports leagues. The excitement surrounds the potential financial benefits, as the club could earn an impressive £135 million (€158.5 million) in additional revenue over the next three seasons, with the potential to double that amount within five years if they sustain their position in the Premier League.
