Potential lucrative worth of celebratory snapshot: Approximately hundreds of millions of euros.
FC Sunderland Secures Promotion to English Premier League
After an eight-year hiatus, Sunderland AFC has returned to the English Premier League following a thrilling 2-1 victory over Sheffield United in the playoff final at Wembley Stadium. Tom Watson scored the decisive goal in added time (90.+5), securing promotion for the six-time champion.
The match, often referred to as the "Million Game" or the "most valuable game in football," could significantly bolster the club's finances. According to estimates by sports finance analysts Deloitte, promotion to the Premier League could mean an increase in revenue of at least £135 million (€158.5 million) over the next three seasons. This figure could rise to £265 million (€310 million) over five years if Sunderland avoid relegation in its first season.
Sunderland joins Leeds United and Burnley FC in the top flight, with former Borussia Mönchengladbach coach Daniel Farke having already secured promotion with Leeds United at the end of April. The Yorkshire club celebrated its return with a clear 6-0 home win against Stoke City, securing promotion with two games to spare.
Following the promotion, Sunderland can expect not only a financial resurrection but also long-term stability and growth. The club can anticipate a guaranteed revenue increase of approximately £120 million, with potential parachute payments of around £100 million if relegation were to occur, offering a financial safety net. Additionally, increased matchday, merchandise, and sponsorship income, as well as a broader economic impact on the city region, can be expected.
Source: ntv.de, tno/dpa/sid
After an impressive promotion to the English Premier League, Sunderland AFC will now compete in Europe's elite football leagues, further strengthening the Premier League's status as a leading sports league. With the financial prospects looking promising, Sunderland can anticipate an increase in revenue, boosting its financial stability and allowing for long-term growth within the club and surrounding community.
