Portuguese Victorias attract a massive audience of 5.38 million viewers, shattering previous records.
Breaking Down the Biggest Viewed Program of the Year: Portugal's Nations League Victory
The thrilling finale of the Nations League, aired on Sunday, saw Portugal triumph over Spain, claiming the top spot as the most-watched program of the year, according to Universal McCann. Here's a breakdown of the captivating event.
Universal McCann reported, "Portugal's victory over Spain claims the crown as the most-watched program of the year, holding a substantial lead over the second place - the semifinal encounter between Portugal and Germany." The climactic moment of this nail-biting fixture, the penalty shootout, witnessed a peak average audience of approximately 3.9 million viewers tuning into RTP1 at around 22:43. At this very moment, RTP1 boasted an impressive 80.4% share, signaling that 80.4% of all television viewers were engrossed in the action.
Tracing back to the Euro 2024 round of 16 match between Portugal and Slovenia on July 1, 2024, "one would need to go to find higher 'share' levels," the agency stated.
Diving into the viewership demographic, "the final demonstrated a stronger appeal among male viewers, although the gender divide was smaller compared to the semi-final," Universal McCann revealed. Furthermore, in terms of age, "both the final and the semi-final showed a preference for the +45 age group," it suggested.
Regarding the social class breakdown, "the final registered a higher affinity with both the highest and lowest social classes," the agency disclosed.
While detailed public data on the demographic and social class distribution of viewers specifically for this event is scarce[1][3][5], major international football events usually attract a diverse audience across age groups, genders, and social classes, underlining football's widespread appeal in Portugal and Spain.
However, without specific broadcast or ratings data, a precise demographic or social class analysis for this particular match remains unavailable. Despite this, the immense viewership and shared excitement indicate the enduring passion for football in these two nations.
- "Interest in football remains robust, as demonstrated by the Champions League, with the semi-final encounter between Portugal and Germany trailing only slightly behind Portugal's Nations League victory, as the second most-watched program of the year."
- "For enthusiasts of European leagues, the ultimate football event could be the UEFA Champions League final, where one might expect to find even higher 'share' levels, mirroring the engagement seen during Portugal's Nations League triumph over Spain."
