Portuguese airline TAP introduces sportswear apparel collection
TAP Air Portugal Introduces 'Air-pparel': A New Sportswear Line for All
TAP Air Portugal has made a bold move into the world of athletic wear with the launch of its new line, 'Air-pparel'. This collection, which aims to make premium technical wear accessible and affordable, is now available for purchase on the airline's online store.
The new line includes a variety of items such as lightweight athletic shorts, breathable icon t-shirts, sports hoodies, baseball hats, vintage travel bags, and even smart watches. Prices for the collection range from €15.90 for a t-shirt, up to €99.90 for the sports bag and €179.99 for the smart watch.
TAP Air Portugal, a strong advocate for staying active, has designed this collection to extend beyond the confines of the plane. The line is inspired by the 80s and 90s, a time associated with a fitness boom, the democratization of sport, and the importance of a healthy and active lifestyle.
The debut print advertisement for 'Air-pparel' features TAP Air Portugal flight attendants Filipa and João, who are also high-performance athletes. They showcase the new collection in action, embodying the spirit of fitness and the TAP brand.
While other airlines have ventured into similar territory, such as Qantas with its limited-edition sports & leisure collection in 2020, there is no evidence that TAP Air Portugal's 'Air-pparel' has been emulated by any other airline as of yet.
The launch of 'Air-pparel' strengthens TAP Air Portugal's positioning as a progressive and modern airline that promotes healthy and active initiatives to customers. The collection is more than just a fashion statement; it's a testament to TAP Air Portugal's commitment to promoting an active lifestyle.
So whether you're a frequent flyer or simply a fitness enthusiast, 'Air-pparel' offers stylish and functional pieces to help you stay active both on and off the plane. Visit the TAP Air Portugal online store to explore the collection and bring the TAP brand into your daily life.
The 'Air-pparel' collection by TAP Air Portugal extends beyond the plane, offering not only fitness enthusiasts but also eco-conscious individuals a range of sustainable sports fashion-and-beauty products. The line, inspired by the 80s and 90s, embodies an active eco-lifestyle that aligns with the airline's commitment to promoting healthy and active initiatives.
