Portuguese airline company, TAP, introduces a brand-new sportswear apparel collection
TAP Air Portugal has joined the ranks of airlines venturing into the world of sportswear, launching its new 'Air-pparel' line. This collection, inspired by the fitness boom, the democratization of sport, and the importance of a healthy and active lifestyle, brings a touch of nostalgia for the '80s and '90s while staying modern and accessible.
The 'Air-pparel' line is not confined to the skies and is available for purchase from TAP's online store. It includes a variety of products such as athletic shorts, breathable icon t-shirts, sports hoodies, baseball hats, vintage travel bags, and smart watches. Prices for the 'Air-pparel' premium technical wear start at €15.90, making it an affordable choice for customers.
TAP Air Portugal flight attendants Filipa and João, both high-performance athletes, represent the 'Air-pparel' active wear collection. They showcase the range in full action for the debut print advertisement, embodying the active and healthy lifestyle that the brand advocates for.
While TAP Air Portugal leads the way in traditional airlines launching dedicated sportswear collections, there are other aviation-related brands and initiatives that have ventured into this market. Dripmade's SS25 collection offers an airport and aviation-inspired style, while Timmermans Legends of Flight's SkyDrive 2025 merchandise reflects the brand's airshow and aviation heritage. The EAA AirVenture Oshkosh 2025 event offers official merchandise and apparel collections aligned with aviation culture, and Aviator Nation, a California lifestyle brand, offers high-quality sportswear inspired by 1970s aviation culture.
The launch of the new 'Air-pparel' products strengthens TAP's positioning as a progressive and modern airline. Alongside the sportswear line, TAP continues to promote healthy and active initiatives to its customers, encouraging an active lifestyle both on the ground and in the air.
[1] Source: Dripmade SS25 Collection [2] Source: Timmermans Legends of Flight SkyDrive 2025 [3] Source: EAA AirVenture Oshkosh 2025 Merchandise [4] Source: Aviator Nation
- The Eco-friendly 'Air-pparel' line, with its fashion-and-beauty products such as sports hoodies and breathable icon t-shirts, aligns with the active and healthy lifestyle trend, such as Dripmade's SS25 collection and Aviator Nation's 1970s aviation-inspired sportswear.
- Parallel to TAP Air Portugal's new sports initiative, lifestyle brands like Timmermans Legends of Flight and the official merchandise of EAA AirVenture Oshkosh 2025 also mirror this trend by incorporating aviation heritage into their designs, showcasing a blend of sport, fashion, and a love for aviation.
