POP MART's LABUBU Makes US Debut at Macy's Thanksgiving Day Parade
POP MART, the global collectibles brand, is set to make a splash at this year's Macy's Thanksgiving Day Parade. For the first time, the event will feature two 16-ft inflatable LABUBU sculptures on the brand's 'Friendsgiving in POP CITY' float. This marks both the debut of LABUBU at the parade and the introduction of fuzzy, inflatable sculptures to the event.
The LABUBU sculptures will join other popular POP MART characters on the float, including SKULLPANDA, Peach Riot, Dimoo, MOLLY, Duckoo, and MOKOKO. This will be the first appearance of these characters in the United States, coinciding with POP MART's 15-year anniversary and LABUBU's 10-year milestone. The figures will be presented by models Arya Pierre and Marcelo Arroyo.
POP MART, with over 550 stores across 30 countries and 2,300 Robo Shops, is excited to bring its unique collectibles to the iconic Thanksgiving parade. The brand's participation is a testament to its growing global influence.
The Macy's Thanksgiving Day Parade will witness a new level of creativity this year with the debut of POP MART's LABUBU sculptures and other characters. This marks a significant moment for both the brand and the parade, as it continues to evolve and incorporate new, exciting elements.
