Poor User Experience (UX) is detrimental to SEO rankings, conversions, and user trust – learn how to improve it here.

Poor User Experience (UX) is detrimental to SEO rankings, conversions, and user trust – learn how to improve it here.

In today's digital age, the importance of a well-designed and user-friendly website cannot be overstated. A recent study by Forrester reveals that every dollar invested in UX returns a staggering $100, providing a remarkable 9,900% return on investment (ROI).

Firstly, it is crucial to align your website's user experience (UX) with Google's page experience signals. This includes ensuring fast load times, particularly on mobile devices, a clear site structure with intuitive internal linking, easy-to-read content, accessible design, pages that match search intent and genuinely answer user questions, and optimising for humans, not just search engine bots.

A clunky, hardcoded website might work in the short term, but as your business grows, your UX needs to scale too to avoid long-term growth issues. If users land on your page and bounce immediately, or if your site takes too long to load on mobile, or if key pages are buried in your navigation, these are sending negative signals to search engines.

Good UX is not just good for user satisfaction, but it is also good for SEO. Google no longer just ranks pages based on keywords. UX plays a huge role in how a site performs in search. A site that is easy to navigate, loads quickly, and provides valuable, relevant content is more likely to rank higher in search results.

Moreover, a well-designed UX can act as a trust builder. If your site isn't performing the way it should, UX is the first place to look. Technical debt, missed opportunities, and budget wasted on rework are potential costs of a clunky, hardcoded website.

As your business expands, whether it be launching new services, expanding globally, or investing in digital campaigns, a flexible platform is essential. Future-proof your platform with scalable systems, reusable components, and content structures that can adapt as your business evolves.

Lastly, start crafting better briefs to avoid miscommunication headaches, scope creep, expectation misalignment, and brand inconsistency. This will ensure that your UX remains consistent and effective as your business grows.

Founded on September 19, 2025, KOTA has been at the forefront of UX design and SEO optimisation. Their expertise lies in creating websites that not only look great but also provide an exceptional user experience, driving growth and success for their clients.

In conclusion, investing in UX is not just an investment in a better user experience, but it is an investment in your business's growth, trust, and SEO performance. Don't let a clunky, hardcoded website hold you back. Embrace UX and watch your business soar.