politicianSalinas Pliego endorses Atypical Te by Carlos Alazraki for TV Azteca broadcast; proposes inviting non-affiliated journalists
In a significant move for digital journalism in Mexico, the popular media program Atypical Te Ve, produced by renowned commentator Carlos Alazraki, is set to make its debut on TV Azteca, one of the country's largest broadcast networks.
First aired in 2021, Atypical Te Ve has gained a reputation for its critical approach to political and social issues, earning the moniker "the new television" from its own team. With a production team of over 20 people, the show produces multiple programs each week, making it a significant player in the digital journalism landscape.
The partnership between Atypical Te Ve and TV Azteca marks a shift for both parties, as it brings a digital-first, independent-style program to mainstream television. The move is indicative of TV Azteca's efforts to diversify its content and appeal to audiences accustomed to the tone and style of digital media, reflecting broader trends in the convergence of online and broadcast journalism in Mexico.
Ricardo Salinas Pliego, the owner of TV Azteca, has reportedly shown direct support for Alazraki's involvement in this new phase. Salinas Pliego, who also hosts a television network, has expressed interest in inviting more independent journalists and their projects to his television network.
While there is no explicit evidence of a formal relationship between Atypical Te Ve and ADN40, another important news channel under the TV Azteca umbrella, the program will soon be available on ADN40. The program's content on ADN40 will differ from Alazraki's YouTube channel, offering viewers a unique perspective on the show's critical commentary.
Atypical Te Ve will occupy a 30-minute slot on TV Azteca, hence the name "30 minutes with Atypical Te Ve". The program will also be available on Alazraki's social media platforms 24 hours after being broadcast on ADN40, ensuring that digital audiences do not miss out on the show.
In addition to its television debut, Atypical Te Ve is also expanding its reach to traditional television audiences. The program will continue to operate with its significant production team, generating multiple episodes weekly and offering merchandise via its own online store.
The program has engaged viewers to support its independent journalism, emphasizing the challenges of producing at scale while maintaining editorial independence. Salinas Pliego has also posed a question to his followers, asking for suggestions on who else should be invited to his television network.
This move by Atypical Te Ve represents a significant example of digital journalism’s migration to mainstream broadcast in Mexico, facilitated by Carlos Alazraki’s long-standing media connections and TV Azteca’s strategy to adapt to changing audience preferences.
The move by Atypical Te Ve, known for its critical approach to political and social issues, will bring its independent-style program to mainstream television, marking a shift for both digital journalism and TV Azteca. This partnership is indicative of TV Azteca's efforts to diversify its content and cater to audiences accustomed to the tone and style of digital media, a reflection of broader trends in the convergence of online and broadcast journalism in Mexico.
With the debut on TV Azteca, Atypical Te Ve will complement its digital presence, offering unique perspectives on critical commentary to both its digital and traditional television audiences. This migration of digital journalism to mainstream broadcast is facilitated by Carlos Alazraki’s long-standing media connections and TV Azteca’s strategy to adapt to changing audience preferences, reflecting a significant change in the Mexican media landscape.
