Philippine artist BINI aims to ignite passion for local culture through the music video for their song "Shagidi"
BINI, the popular P-pop girl group, has released a new single titled "Shagidi," a song that proudly showcases Filipino culture and traditions. The music video, set to be released on August 8, promises to evoke a sense of childhood nostalgia and playfulness.
The inspiration for "Shagidi" comes from the traditional Filipino children's game "Shagidi Shagidi Shapopo." This classic hand game, which involves a rhythmic follow-the-leader pattern, is the core inspiration for both the dance moves and the playful energy of the song. The music video, previewed in Quezon City on August 7, features the members performing choreography based on the hand game, reintroducing a beloved aspect of Filipino childhood to both local and global audiences.
BINI's leader, Jhoanna, has expressed the importance of incorporating Filipino themes in their work. She believes that it's essential to celebrate their cultural heritage and share it with the world. This is evident in the song's blend of dancehall, pop, and hip-hop genres, which marries traditional Filipino cultural elements with contemporary global music trends.
The group aims for "Shagidi" to encourage foreign audiences to learn more about traditional Filipino games and dances. By doing so, they hope to spark pride among local audiences and pique the curiosity of foreign audiences about Filipino culture.
BINI recently completed their BINIverse World Tour 2025, and they continue to strive for connection with people through their music, despite differences in taste and preference. Maloi, a member of the group, emphasizes this commitment to bridging cultural gaps.
"Shagidi" was created through a collaboration between Filipina singer Angela Ken and composers Marqueze Parker, Tommy Brown, Courtlin Jabrae, and JBach. The song represents Filipino culture primarily by reviving and spotlighting the traditional children’s hand game “Shagidi Shagidi Shapopo” through its choreography and music video, combining cultural heritage with modern P-pop performance.
In conclusion, "Shagidi" is more than just a song; it's a celebration of Filipino culture and traditions, presented in a way that is both modern and accessible to a global audience. So, get ready to dance along to the catchy beats and symbolic cultural references tied to traditional games when the music video drops on August 8.
The new single "Shagidi" by BINI celebrates Filipino culture by incorporating the traditional children's game "Shagidi Shagidi Shapopo" into its dance moves, music, and video, aiming to educate foreign audiences about Filipino games and traditions while sparking pride among local audiences. This fashion-and-beauty-infused entertainment piece also showcases a blend of dancehall, pop, and hip-hop genres, transitioning traditional cultural elements into contemporary global music trends.
