Philanthropist and musician Pharrell Williams unveils the establishment of a fresh creative advocacy organization named Mighty Dream.
Get Ready for Mighty Dream, Pharrell Williams' New Creative Advocacy Agency
Pharrell Williams, the Grammy-winning music producer and Adweek's 2022 Brand Visionary, is making waves again! He's teamed up with communication marketing firm Edelman to co-found a game-changing creative advocacy agency aptly named Mighty Dream.
Born from Williams' 2021 Elephant in the Room panel, Mighty Dream is all about pushing boundaries to create products and solutions that tackle pressing societal issues facing marginalized communities. But here's the twist - in true Pharrell fashion, they're making it a mission to partner with leading brands to bring these impactful projects to life.
So what's the real agenda? For starters, Mighty Dream is set to be run by a predominantly Black, Indigenous, and People of Color (BIPOC) talented crew. Their goal? To push the creative envelope and effect meaningful change across our society.
Lisa Osborne Ross, CEO of Edelman U.S., is riding shotgun with Pharrell as co-chair and co-founder of Mighty Dream. They're not just eyeing grassroots collaborations; instead, they're reaching out to historically black colleges and universities (HBCUs) as key sources for a diverse pool of creative talent.
In a bold move for Mighty Dream's launch, they've already secured the services of Todd Triplett as their executive creative director, marking the start of an impressive creative powerhouse! Get ready for a fresh wave of creativity that'll encourage social change, all from the mind of a visionary like Pharrell.
Mighty Dream, Pharrell Williams' new creative advocacy agency, won't just stop at pushing boundaries for products and solutions aiming societal issues, but also intends to collaborate with leading brands in the realm of music, a medium that Williams has always been passionate about, to bring these impactful projects to life.
Brands seeking to partner with Mighty Dream can expect a myriad of innovative solutions, all aimed at sparking change, just like the captivating tunes in a symphony of creative ideas intended to sway societal norms, fittingly crafted by the predominantly Black, Indigenous, and People of Color (BIPOC) crew of Pharrell's game-changing agency.
