Title: Unleashing Golf Fandom: PGA Tour and Twitter Bring Live Action to Your Fingerprints
Step into an exciting new era of golf fandom as the PGA Tour joins forces with Twitter to broadcast over 70 hours of thrilling action from over 30 tournaments worldwide throughout the season. This partnership kicks off on January 19 at the CareerBuilder Challenge in La Quinta, California.
Last season saw a preview of this collaboration with Twitter livetweeting selected first-round matches during the FedExCup Playoffs events. Now, this partnership takes a giant leap, bringing the first two holes of each day's featured group right to your Twitter screen.
As Rick Anderson, the Chief Media Officer of the PGA Tour, puts it, "Streaming PGA Tour Live programs for a global audience on Twitter, and for the millions of users who follow @PGATOUR and hundreds of PGA Tour player accounts, will provide new and innovative opportunities for fans to connect with our premium OTT offerings."
Beyond live matches, Twitter's coverage offers compelling pre-game analysis, insightful interviews, and fascinating behind-the-scenes stories from the training grounds. This alliance is set to revolutionize the live golf experience, allowing fans to engage in real-time conversations about their favorite sport.
"Our partnership with the PGA Tour will allow fans worldwide to follow live events and conversations on Twitter," shares Anthony Noto, Twitter's COO.
This enlarged accessibility caters to diverse viewer preferences and time zones across the globe. Expect to be captivated by early-morning action from the featured groups that might otherwise fall under the radar during traditional broadcast windows.
So, gear up for a dynamic, interactive viewing experience, unfolding right at your fingertips.
