Title: PGA Tour Brings Live Golf to Twitter for Fans Worldwide
Introducing a new chapter in golf fandom, the PGA Tour is teaming up with Twitter to livestream over 70 hours of action from more than 30 tournaments throughout the season. Starting January 19 at the CareerBuilder Challenge in La Quinta, California, this partnership will allow golf enthusiasts worldwide to follow and participate in Live-Events on Twitter.
The past season saw Twitter and the PGA Tour collaborate on live-tweeting selected first-round matches during the FedExCup Playoffs events. Now, this alliance takes a giant leap forward, bringing the first two holes of each day's featured group straight to Twitter screens.
"Streaming PGA Tour Live programs for a global audience on Twitter, and for the millions of users who follow @PGATOUR and hundreds of PGA Tour player accounts, will provide new and innovative opportunities for fans to connect with our premium OTT offerings." – Rick Anderson, Chief Media Officer, PGA Tour
Beyond live matches, Twitter's coverage will showcase analyses, interviews, and training ground stories. This collaboration is set to transform the live experience for golf fans, who will have constant conversations surrounding their beloved sport in real-time.
"Our partnership with the PGA Tour will allow fans worldwide to follow live events and conversations on Twitter." – Anthony Noto, Twitter COO
This enlarged accessibility will cater to the diverse viewer preferences and time zones across the globe. Expect early-morning action from the featured groups, which might normally go unnoticed during traditional broadcast windows.
