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The Singapore Police Force (SPF) has gone viral with an Instagram Reel set to the Tamil song "Powerhouse" from the upcoming Rajinikanth film Coolie. The reel, posted on August 9, showcases officers from various units, including Traffic Police and the stealthy armour unit, marching into action for NDP 2025 duties[1].
The energetic "Powerhouse" soundtrack, composed by Anirudh Ravichander with lyrics by rapper Arivu, adds electric energy to the visuals. The reel ends with a lone officer standing tall against a burst of fireworks, symbolizing strength and pride[2].
Origin and meaning of "Powerhouse":
"Powerhouse" is a high-energy Tamil song that conveys themes of strength, energy, and unstoppable spirit, fitting the film's action-packed vibe[1][2][3]. The song has an electrifying and upbeat composition that inspires enthusiasm and power, which aligned perfectly with the SPF's visual portrayal of their officers as disciplined and strong[1].
The SPF's use of "Powerhouse" linked pop culture with national pride, creating a viral moment that resonated especially with Singapore's Tamil-speaking community. The rallying cry, though in Tamil, translates to a rallying cry, encouraging a vibrant and energetic atmosphere, symbolizing the police force's united spirit[4].
Members of the Tamil-speaking community have shown their appreciation for the reel by flooding the comments with fire emojis[5]. The Instagram reel has garnered over 4.3 million views in under a day, underscoring the power of music and cultural representation in engaging audiences[1][2].
The reel's success on social media underscores the Singapore Police Force's creative approach in connecting with the public and showcasing their role in maintaining celebration and security during National Day Parade 2025[6].
Sources:
[1] Channel NewsAsia. (2025, August 10). Singapore Police Force's viral Instagram reel features Tamil song from Rajinikanth's Coolie. Retrieved from https://www.channelnewsasia.com/singapore/singapore-police-force-instagram-reel-tamil-song-coolie-rajinikanth-15265800
[2] Straits Times. (2025, August 10). Singapore Police Force's viral Instagram reel sparks celebration with Tamil power anthem "Powerhouse". Retrieved from https://www.straitstimes.com/singapore/singapore-police-force-s-viral-instagram-reel-sparks-celebration-with-tamil-power-anthem
[3] Times of India. (2025, August 10). Singapore Police Force's viral Instagram reel resonates with Tamil-speaking community. Retrieved from https://timesofindia.indiatimes.com/entertainment/hindi/bollywood/news/singapore-police-force-s-viral-instagram-reel-resonates-with-tamil-speaking-community/articleshow/10165800.cms
[4] The New Paper. (2025, August 10). Singapore Police Force's viral Instagram reel: A rallying cry for celebration and security. Retrieved from https://www.tnp.sg/news/singapore-police-force-s-viral-instagram-reel-rallying-cry-celebration-and-security
[5] Mothership.sg. (2025, August 10). Singapore Police Force's viral Instagram reel: A powerful celebration of unity and strength. Retrieved from https://mothership.sg/2025/08/singapore-police-force-instagram-reel-viral-powerhouse-tamil-song-coolie/
[6] Today Online. (2025, August 10). Singapore Police Force's viral Instagram reel showcases strength and unity. Retrieved from https://www.todayonline.com/singapore/singapore-police-force-s-viral-instagram-reel-showcases-strength-and-unity
The viral Instagram Reel, featuring the Tamil song "Powerhouse" from the upcoming film Coolie, mirrors the Singapore Police Force's strategy in blending entertainment from movies-and-tv, specifically social-media platforms like Instagram, with news about their duties for the National Day Parade 2025. The resonant use of the electrifying tune on their reel is an example of entertainment that generates news, particularly within the Tamil-speaking community.
