"Peanuts as a Reward for Reviews": Zepto, Blinkit, Swiggy's Playful Joke Cracks Up Online Audience
A Fresh Take on Appraisal Season:
Scaling the heights of humor, India's quick commerce apps have turned appraisal season blues into laugh-out-loud moments. In an unexpected and entertaining twist, Google searches for "appraisal" on Zepto, Swiggy Instamart, and Blinkit bring up an array of peanut snacks, symbolizing the humble rewards often received during appraisals.
Curiosity struck X user Harshita, who shared her discovery on social media, fueling a wave of internet amusement. "Brands are so good at moment marketing. When you search 'appraisal' on @ZeptoNow, you find peanuts!" Harshita exclaimed, coupled with a screenshot proving her point. The playful play became contagious, with other users sharing their own findings, confirming the peanut-palooza phenomenon.
Zepto's witty strategy was already hinted at through a recent Instagram reel, featuring delivery agents walking into an office with butter and peanuts, symbolizing the impromptu snacks bosses might offer in place of a substantial reward. Swiggy Instamart and Blinkit joined the party, delivering peanut chikki or even kitchen utensils when searching for "appraisal" – a clever nod to cooking one's feelings during appraisal season.
Despite the apps remaining coy about the mastermind behind this marketing marvel, the joke has sparked a flurry of engagement, with users appreciating the candid reflection of corporate appraisal culture. Social media users found the campaign relatable and amusing, creating a viral buzz with screenshots and comments such as "Post appraisal effect," "Marketing is insane these days," and "Moment marketing at its best" appearing on X.
Connecting the Dots:India's quick commerce apps have proven their knack for on-trend humor, using "appraisal" searches to organize a fun, relatable, and infectious marketing stunt. By linking the search results with peanuts and related items, the apps have managed to create a buzz and offer a fresh take on the often underwhelming rewards associated with appraisal time. So, next time you find yourself searching for "appraisal," grab some popcorn and enjoy the laugh – the peanut-filled surprises are guaranteed!
- Harshita's finding about Zepto's search results for "appraisal" delving into peanut snacks became infectious on social media, eliciting amusement.
- Interestingly, Swiggy Instamart and Blinkit also participated in the marketing stunt, delivering peanut chikki and kitchen utensils when one searches for "appraisal".
- Zepto's Instagram reel hinted at their witty strategy, featuring delivery agents offering butter and peanuts, symbolizing impromptu snacks during appraisal time.
- Users have appreciated the campaign's relatable and amusing approach, with terms like "Post appraisal effect," "Marketing is insane these days," and "Moment marketing at its best" gaining traction on social-culture.
