Peak viewership achieved on Election Day by oe24.TV, reaching 7.1% of the market share
Title: oe24.TV reigns supreme among Austria's private channels, hitting record-breaking numbers in the 12-49 age group
In a historic triumph, the Austrian news broadcaster oe24.TV claimed the title of the leading private channel in the country, boasting a daily market share of 7.1% among viewers aged 12-49. This impressive achievement marked the highest market share in the station's history.
This stunning victory saw over 400,000 Austrians tuning in to the 16-hour election special, skillfully moderated by Wolfgang Fellner (NRW, 12+). Between the hours of 5 and 6 PM, oe24.TV claimed an astounding 12.6% market share among the 12-49 demographic, making it the strongest private channel in the entire nation. The dominance didn't end there—from 8 AM to 2 PM, oe24.TV maintained its top spot among all other private channels with a remarkable 11.4% market share.
Sources: AGTT/GfK Teletest, Evogenius M3, preliminary weighted time slot; NRW 8-24h 407,000, DRW 46,600 persons 12+
Behind the victory
While the specific reasons behind oe24.TV bagging this coveted position aren't entirely clear, there are several potential factors that could have contributed to their success:
- Entertaining and relatable content: A diverse selection of programs catering to the interests of the younger demographic, such as news, entertainment, and lifestyle shows.
- A strong digital presence: Effective use of digital platforms, including social media and streaming services, to broaden reach and boost engagement beyond traditional television viewing.
- Strategic marketing: Campaigns that effectively target the 12-49 age group, taking advantage of their affinity for digital media and the latest trends.
- Compelling programming: Exclusive shows or unique reporting styles helping oe24.TV stand out from traditional public broadcasting channels like ORF, attracting viewers drawn to alternative perspectives or exclusive content.
- Adaptability and innovation: Continuously adapting to technological advancements and shifting viewer preferences in order to stay relevant and capture new audiences.
These factors only scratch the surface of what might have helped oe24.TV achieve such outstanding results. Regardless, the channel has firmly secured its place as the leading private broadcaster in Austria among the 12-49 age group.
The channel, oe24.TV, secured its position as Austria's leading private broadcaster among viewers aged 12-49 due to factors like entertaining and relatable content, a strong digital presence, strategic marketing, compelling programming, and adaptability/innovation. This success led to an impressive 7.1% daily market share, breaking previous records. The channel's dominant performance was evident during the election special and regular programming hours.
