Paul Rudd's advertisement for the upcoming Nintendo Switch 2 is a nostalgic blast from the '90s, an unexpected surprise.
In a delightful throwback to the 90s, Paul Rudd has reprised his iconic role from a 1991 Super Nintendo Entertainment System (SNES) commercial, starring in the new Nintendo Switch 2 advertisement. The ad, which showcases the console's latest features, is a nostalgic nod to Nintendo's past while highlighting its current innovations.
The original 1991 commercial, featuring a young Paul Rudd, was a memorable part of Nintendo's marketing efforts during the SNES era. By reviving this iconic imagery, Nintendo aims to evoke a sense of nostalgia and familiarity among both old and new gamers.
Set in a modern-day living room, the new Switch 2 ad finds Rudd playing games online with comedians and a child. The scene is reminiscent of the original commercial, but with a twist - Rudd now has a speaking role, unlike in the original. The ad also incorporates smoke effects, similar to those in the original SNES commercial, adding a touch of nostalgia for fans who remember the details of older ads.
The new Switch 2 ad also showcases the new GameChat feature, which enables voice chat during games, and features popular games like **Mario Kart World**, The Legend of Zelda: A Link to the Past, F-Zero, and Sim City. The ad's slogan, "Now you're playing together," reflects the console's focus on multiplayer gaming.
Meanwhile, the 90s aesthetic is teased throughout the ad, with the comedians and child playfully mocking Rudd's 90s look. The ad's corniness, while a departure from the original NES ad's more straightforward approach, adds to its charm and appeal.
Nintendo's decision to use Rudd in the new ad is a strategic move that celebrates its legacy while emphasizing the enduring appeal of its gaming experiences across generations. The company has uploaded the original NES ad to YouTube for reference, allowing fans to compare the two ads and appreciate the evolution of Nintendo's advertising over the years.
Preorders for the Nintendo Switch 2 are now open, providing fans with an opportunity to experience the console's latest features for themselves. With its blend of nostalgia and innovation, the new Switch 2 ad is sure to resonate with both long-time Nintendo fans and newcomers alike.
[1] Original SNES slogan: "Now you're playing with power." [2] New Switch 2 slogan: "Now you're playing together." [3] Information about Switch 2 preorders can be found on Nintendo's official website. [4] The new Switch 2 ad can be viewed on Nintendo's YouTube channel.
- The new Switch 2 ad's slogan, "Now you're playing together," is a creative reinterpretation of the original SNES slogan, "Now you're playing with power."
- Amidst the nostalgic nods to the 90s, the new Switch 2 ad also displays trendy elements with popular games like Mario Kart World, a modern iteration of the classic series.
- The layout of the ad features a modern-day living room scene, blending the past and present, with a UI that easily navigates viewers to Nintendo's official website for preorder information.
- The compositional design of the ad takes inspiration from pop-culture, as seen in the comedians and child playfully mocking Rudd's 90s look, adding a dash of entertainment reminiscent of movies-and-tv shows from that era.
- The impactful logo of the Nintendo Switch 2, with its vibrant colors and sleek lines, stands out as a testament to the company's commitment to pushing the boundaries of gaming art and design.
