Partnership initiation: Tipico teams up with BigPlay within Ohio's boundaries
Tipico Partners with BigPlay to Boost Sports Betting in Ohio
Tipico, a leading global sportsbook operator, has partnered with Cleveland-based entertainment network BigPlay to become the presenting sponsor of BigPlay's content in Ohio. This strategic alliance aims to integrate Tipico's sportsbook with BigPlay's influential local sports media presence, boosting sports betting interest and participation in the state.
The partnership, announced in early 2023, leverages BigPlay's strong local sports media presence and personalities to promote Tipico's sportsbook services. This collaboration is expected to provide enhanced visibility and engagement for Tipico through BigPlay's multi-platform sports media content, which covers local teams and events with tailored programming.
David Paschkes, Chief Commercial Officer of Tipico North America, stated that the partnership with BigPlay is a "natural extension" of the company's goal to reach impassioned fan bases in Ohio. He added that this partnership will help Tipico establish itself as a major player in the North American market.
The partnership between Tipico and BigPlay will also include sponsorship of the BigPlay VIP Player Lounge and Studio at Burke Lakefront Airport in Cleveland. This exclusive space is expected to be a popular spot for high-profile sports personalities and athletes. Dave McAllester, Founder of BigPlay, added that the partnership will provide Ohio sports fans with "unparalleled action" in the future.
In a significant move, Bernie Kosar, a former Cleveland Browns Quarterback and Super Bowl XXVIII winner, placed the first legal sports bet on the Tipico platform at midnight on January 1, 2023. The bet was a $19,000 moneyline wager on the Cleveland Browns to win their Week 18 matchup against the Pittsburgh Steelers. This wager was in honor of Kosar's jersey number (19), which he wore while playing for the Browns.
With this partnership, Tipico is looking to establish a successful and long-lasting presence in the state of Ohio. BigPlay, with its strong local sports media presence, is a natural partner for Tipico as it looks to connect with sports fans in Ohio. This partnership is set to revolutionize the sports betting landscape in Ohio, making it more accessible and engaging for the local sports fans.
Tipico's partnership with BigPlay will likely increase sports betting participation in Ohio, as the sportsbook's services will be promoted through BigPlay's influential local sports media presence. This collaboration is anticipated to provide extensive coverage of local teams and events, offering sports fans unparalleled action and analysis.
