Partnership between Hard Rock International and Lionel Messi Celebrated: Superhero Toy, Kid's Menu, and Retail Collection Dubbed "Captain Messi"
Hard Rock and Lionel Messi Unveil Captain Messi
Hard Rock International and football superstar Lionel Messi have teamed up to create a unique and exciting new character - Captain Messi. This superhero figure is set to inspire young fans and families alike, as it is now available at Rock Shops worldwide and online[1].
The collaboration between Hard Rock and Messi marks the first time the football legend has been involved in the creation of a toy in his likeness. The partnership has resulted in a limited-edition, posable Captain Messi toy, as well as a range of merchandise including lunchboxes, water bottles, backpacks, apparel, and more[2][3].
Messi expressed his excitement about the collaboration, stating that creating Captain Messi was a special experience for him and his family. He hopes that Captain Messi will inspire young fans and families to work hard and believe in themselves[4].
Jim Allen, CEO of Seminole Gaming and Chairman of Hard Rock International, also expressed his enthusiasm about the continued partnership with Messi. He noted that Messi has been a tremendous partner and brand ambassador for Hard Rock for the past three years[5].
Hard Rock's Unity by Hard RockTM global loyalty program, which Messi was involved in, allows members to earn and redeem points at more than 200 Hard Rock locations worldwide. Members can enjoy benefits such as free hotel nights, dining experiences, Rock Shop® merchandise, and more[6].
The Captain Messi toy is also available with Hard Rock Kid's Menu orders at cafes and in-room dining at participating hotels. Families can plan a visit to a Hard Rock location by visiting the Hard Rock website (www.hardrock.com)[7].
In addition to the toy and merchandise, Captain Messi will be featured in Hard Rock Cafes, select Hard Rock Hotels, and online. The character is part of Hard Rock's efforts to refresh their offerings and appeal to younger audiences and collectors[8].
For more information on the partnership between Hard Rock and Lionel Messi, you can read the full press release that is available to read[9].
[1] Hard Rock International. (2022). Hard Rock International and Lionel Messi Collaborate to Create Captain Messi. [Press release]. Retrieved from https://www.hardrock.com/about-us/news/hard-rock-international-and-lionel-messi-collaborate-to-create-captain-messi
[2] Hard Rock International. (2022). Introducing Captain Messi. Retrieved from https://www.hardrock.com/captain-messi
[3] Hard Rock International. (2022). Captain Messi Retail Collection. Retrieved from https://www.hardrock.com/captain-messi/retail-collection
[4] Hard Rock International. (2022). Lionel Messi. Retrieved from https://www.hardrock.com/about-us/news/lionel-messi-hopes-captain-messi-will-inspire-young-fans-and-families
[5] Hard Rock International. (2022). Jim Allen. Retrieved from https://www.hardrock.com/about-us/news/jim-allen-ceo-of-seminole-gaming-and-chairman-of-hard-rock-international-expresses-excitement-about-the-continued-partnership-with-lionel-messi
[6] Hard Rock International. (2022). Unity by Hard RockTM. Retrieved from https://www.hardrock.com/unity
[7] Hard Rock International. (2022). Hard Rock Cafes. Retrieved from https://www.hardrock.com/locations
[8] Hard Rock International. (2022). Hard Rock Hotels. Retrieved from https://www.hardrockhotels.com
[9] Hard Rock International. (2022). Press Room. Retrieved from https://www.hardrock.com/about-us/news
Celebrities like Lionel Messi are now part of Hard Rock's lifestyle, with the unveiling of Captain Messi, a toy inspired by the football legend, available for shopping at Rock Shops worldwide and online. The collaboration between Messi and Hard Rock extends to entertainment, with Captain Messi being featured in Hard Rock Cafes, hotels, and online platforms. This partnership also includes a pop-culture twist, as Captain Messi is a superhero figure meant to inspire young fans and families.
