Partners of Schweinsteiger and Ivanovic reportedly show frustration over fresh speculations
Author: Christoph Klaucke
Insights:The separation rumors between FC Bayern's former player Bastian Schweinsteiger and tennis champion Ana Ivanovic have raised concerns for their business partners, as their roles as brand ambassadors may be impacted by the controversy.
Fresh Blow for Fashion Company Brax
The latest gossip about Philippe Coutinho's possible transfer to FC Bayern Munich has taken a backseat, as Marc Freyberg — the CEO of fashion brand Brax — expresses surprise over the recent media reports regarding Schweinsteiger and Ivanovic. The North Rhine-Westphalia-based company has been partnered with the sports duo for advertising for years.
"Concerned" Brand Partner
Since January 2020, Schweinsteiger and Ivanovic have been jointly promoting Brax. Their contract runs until 2027. Just last May, the company shared new campaign images with the couple on Instagram, showcasing casual looks for the summer season in linen.
Freyberg mentions they are seeking discussions with the pairs' management to address the overall situation, due to the significant role Schweinsteiger and Ivanovic play in the brand's development. The recent media reports, coupled with the paparazzi images shared by Schweinsteiger, have him "concerned."
Children First for Brax
Schweinsteiger and Ivanovic have been integral figures in Brax's brand strategy. Their harmonious portrayal as a couple in advertisements has been a hallmark of the company's campaigns. Initially, the three-year partnership was extended to mid-2027 in 2022.
Freyberg emphasizes that the focus should be on the three children of the couple. He admits that they must wait and see how the personal situation between Schweinsteiger and Ivanovic unfolds before deciding on future advertising plans.
More Challenges for Brax Ahead
The speculations about a potential marital crisis between the pair have been swirling for weeks, with various media reporting on pictures allegedly showing Schweinsteiger with another woman on Mallorca. The management of the two sports celebrities has remained tight-lipped and requested privacy on the matter.
Despite previous successes such as record sales, the latest development raises questions about the brand's future marketing strategies. As Campaign Germany reported, Brax enjoyed high profits as recently as February. Now, the company expects the private turmoil of its high-profile advertising figures to influence its brand development.
Further Reading
- **In-depth Analysis:Will a Potential Divorce Hurt FC Bayern and their Brand Ambassadors?
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Insight: Brand Image and Endorsements
- Personal Brand: Schweinsteiger and Ivanovic have been positively associated with influential brands like FC Bayern and may see diminished appeal if their separation is perceived negatively.
- FC Bayern’s Image: Schweinsteiger's actions could negatively affect FC Bayern's brand image if the separation is perceived in a negative light.
Insight: Public Perception and Marketing
- Public Opinion: Negative publicity surrounding their personal lives could impact both Schweinsteiger and Ivanovic's marketability for future endorsement deals.
- Marketing Strategies: Brands associated with either figure may need to adjust their marketing strategies to distance themselves from the negative press or to capitalize on the situation's potential fresh start.
Insight: Family and Personal Life Impact
- Child Focus: Ivanovic's focus on their children could influence how she is perceived in future brand partnerships, potentially emphasizing her role as a mother.
- Personal Rebranding: Both individuals may need to rebrand themselves post-separation, focusing on personal growth or new charitable initiatives to regain public favor.
"The concerns for business partners of Schweinsteiger and Ivanovic, such as fashion company Brax, are only increasing due to the rumors of their separation. Given their collaboration for years as brand ambassadors, any controversy could affect their role in the development and marketing of the brand."
"Companies like Brax, who have promoted Schweinsteiger and Ivanovic together for advertisements, may need to adjust their marketing strategies following their separation. The focus on the couple's harmonious portrayal and their influence on the brand's image might shift to highlighting Ivanovic's role as a mother or the growth of both individuals post-separation."
