Paramount+ bets big on Europe with local content and mobile streaming push
Paramount+ is expanding its presence in Europe with a stronger focus on local content and mobile streaming. The platform aims to stand out by offering CBS and Paramount films alongside original productions. By 2026, it has already secured a stable position in the competitive streaming market. The service has tailored its app for mobile users, particularly in high-income DACH markets—Germany, Austria, and Switzerland. With 5G networks improving connectivity, mobile streaming is expected to grow further. Features like offline downloads and personalised profiles help keep viewers engaged and reduce cancellations.
Paramount+ has also prioritised German dubbing, making its content more accessible to European audiences. The platform's catalogue now includes a mix of films, series, and live sports, steadily gaining popularity in the region. Seamless integration with local payment methods ensures a smooth user experience.
Original programming remains a key focus as the company diversifies its offerings. While exact subscriber numbers for the DACH region remain undisclosed, the platform's expansion suggests a push for broader appeal. By 2026, Paramount+ has cemented its role as a reliable streaming option in Europe. Its blend of localised content, mobile optimisation, and familiar franchises continues to attract viewers. The strategy positions it well against larger competitors in the market.
