Pakistan plans to join more than 120 expos during the current fiscal year, with a focus on events in the Gulf region.
In the upcoming financial year, the Trade Development Authority of Pakistan (TDAP) is set to focus on a series of strategic initiatives aimed at boosting exports and potentially attracting foreign investment. The primary goal is to diversify export destinations and reduce reliance on traditional regions by participating in over 120 international exhibitions, with a notable focus on the Gulf states.
The TDAP's strategy includes a sectoral focus on areas where Pakistan has a strong presence or potential for growth. These sectors include surgical and dental instruments, textiles, and agricultural machinery, as well as emerging industries like information technology (IT), agri-based products, hospitality and services, and infrastructure development.
The Gulf states, where Pakistan participated in 23 major events last year, remain a priority for the upcoming year. Notable events on the calendar include the Health, Engineering, and Mineral Show (HEMS) at the Lahore Expo Center and the Pakistan Chemicals Expo (PACE) at the Expo Centre Karachi.
The TDAP's emphasis on Gulf states stems from the strong consumer demand and a large expatriate workforce in these regions. Last year, Pakistan participated in several major events across Gulf Cooperation Council (GCC) countries, securing millions of dollars in joint ventures, investments, and business collaborations.
To further support women entrepreneurs, the TDAP board has endorsed measures to promote greater participation in international trade exhibitions. Additionally, the commerce minister has called for the induction of dedicated researchers within TDAP to conduct sector-specific studies and provide data-driven insights to strengthen the authority's planning and policy support capabilities.
The TDAP board meeting also gave approvals for various strategic initiatives to enhance the country's export competitiveness and trade facilitation in the financial year 2025-26. The Pakistani government prioritizes the IT sector to boost export revenues, with a goal of reaching $4 billion this fiscal year under the "Uraan Pakistan" initiative.
The annual business plan includes Pakistan's participation in over 130 international exhibitions, including "Made-in-Pakistan" exhibitions in Ethiopia, Bangladesh, and other countries. The calendar for this year's exhibitions will be published within a week, detailing the exact events. The TDAP's continued participation in major events across these regions suggests a focus on countries like the United Arab Emirates, Saudi Arabia, and others where trade relations are significant.
- The Trade Development Authority of Pakistan (TDAP) is planning to participate in the Health, Engineering, and Mineral Show (HEMS) at the Lahore Expo Center and the Pakistan Chemicals Expo (PACE) at the Expo Centre Karachi in Saudi Arabia, highlighting an emphasis on health news and mineral industries.
- In the upcoming financial year, the TDAP aims to expand its reach in the Gulf states and attract foreign investment, with a focus on sectors such as information technology (IT), agri-based products, hospitality and services, and infrastructure development, which align with the trending technology and business sectors.
- During the TDAP board meeting, measures were endorsed to promote women entrepreneurs and encourage their participation in international trade exhibitions, reflecting an interest in supporting arts and culture by empowering creative individuals.
- The TDAP's continued participation in over 130 international exhibitions across various countries such as the United Arab Emirates and others implies a keen focus on enhancing Pakistan's trade relations, suggesting opportunities in sports, weather forecasting, and the latest technologies.
