Over 25 creative Christmas-themed social media post concepts for an exciting and jovial online presence in 2025.
As the festive season approaches, businesses are seeking ways to increase their social media engagement and attract new followers. Here are some proven strategies for creating interactive, festive, and shareable content that can help achieve these goals.
**1. Christmas-themed contests and giveaways** Hosting contests or giveaways related to Christmas encourages followers to engage by commenting, sharing, or participating, which increases visibility and attracts new followers. Consider daily giveaways or a Christmas advent calendar with prizes to build excitement over multiple days.
**2. "12 Days of Christmas" campaign** This can involve daily tips, deals, challenges, or fun activities for followers to engage with. It keeps your audience coming back and sharing your content regularly throughout the holiday season.
**3. Interactive content** Posting Christmas-themed polls, quizzes, or live Q&A sessions invites followers to interact with your brand in a lighthearted way.
**4. Behind-the-scenes content** Sharing how your business prepares for the holidays—such as decorating, packaging gifts, or planning events—adds a personal touch and builds connection with your audience.
**5. Festive videos** Videos such as gift inspiration, wrapping tutorials, or storytelling with partners can increase shareability on platforms like TikTok, Instagram Reels, and YouTube Shorts.
**6. User-generated content** Ask customers or followers to share photos of Christmas decorations or holiday-themed moments using a special hashtag. This increases organic reach and builds community around your brand.
**7. Sharing Christmas traditions** Light entertainment is highly shareable and can humanize your brand while engaging a broad audience. Share Christmas jokes, memes, and traditions from around the world.
**8. Promoting holiday offers** Boost posts about product discounts, special events, or exclusive Christmas bundles with targeted ads to reach a wider and relevant audience.
A successful example of a Christmas campaign is WestJet’s “Christmas Miracle” campaign, which called on customers to perform and share acts of kindness using a branded hashtag, resulting in massive engagement and reach across platforms.
By combining contests, interactive posts, behind-the-scenes storytelling, festive videos, and targeted ads, businesses can successfully boost both engagement and follower growth during the Christmas season.
To make your Christmas social media campaigns visually appealing, consider creating boards on Pinterest or visually engaging posts on Instagram. Share Christmas activities, playlists, fashion, foods, traditions, and social campaigns. Encourage followers to tag a friend to share your posts, and consider changing your social media profile picture and logo to Christmas themes.
Consider making a podcast as a Christmas social media campaign idea or gamifying the collection of posts to make it an interactive experience. Share interactive content such as letters to Santa, Secret Santa, gift exchanges, This or That, etc. Use countdowns with new messages each day to engage visitors and promote sales. DIY cards can be a great Christmas social media idea.
Create a holiday debate with followers by asking questions or share Christmas gift ideas with followers to increase engagement. Organize a Christmas giveaway for private followers, offering free products or gifts.
Examples of successful Christmas social media campaigns include Starbucks' "Project Give Good," WhatsApp's #EveryoneYouLove, Samsung's "Endless Possibilities" campaign, Oreo's Christmas commercial, and Coca-Cola's social media campaign encouraging acts of kindness.
Finally, create a Christmas content calendar by identifying Christmas social media content ideas, preparing posts or videos, grouping posts according to the best time and day, and scheduling them on your website account. This will ensure that your social media remains active during the Christmas season.
- A Christmas content calendar can be created to schedule and publish festive content, including social media contests, videos, and campaigns, to boost engagement and attract new followers.
- Interactive features, such as polls, quizzes, or live Q&A sessions, can be incorporated into the content calendar to encourage user engagement and build a strong connection with the audience.
- In addition to Christmas-themed content, the content calendar can also include lifestyle, fashion-and-beauty, food-and-drink, and entertainment posts to cater to a wider range of interests within the target audience.
