Bremen's tourism scene has been thriving in the early part of 2025, with an impressive 1,100,000 temporary residential episodes recorded within its borders. This surge in visitors is a testament to Bremen's growing appeal as a travel destination.
According to Bremen's Minister of Economy, Kristina Vogt (Left Party), the city is more popular than ever before. Between January and June, Bremen welcomed approximately 1.1 million overnight stays, representing a 4.5% increase from the previous year. This optimistic trend has led to speculation of a record-breaking year for Bremen's tourism industry.
Oliver Rau, the Managing Director of Bremen's Economic Development Corporation, shares this optimism, believing that the city's available beds are also seeing a consistent increase. The majority of visitors hail from Germany, followed closely by the Netherlands, USA, and UK. The combined revenue generated from day and nighttime tourism in Bremen amounts to around 1.8 billion euros.
The demand for suitable accommodation in Bremen has led to an expansion of its accommodations sector. With more visitors coming to Bremen, the city has developed to meet their needs.
Further Insights
Bremen's vibrant street art scene has played a significant role in drawing visitors to the city. Since November 2024, the city has been featured on the international Street Art Cities app. This digital platform showcases around 290 street art spots, attracting a wide and diverse audience, including families, photographers, and those interested in political statements and creative expressions.
A new flagship project in Bremen's Überseestadt district, the John & Will Silo-Hotel by Guldsmeden, has also added to the city's tourist offerings. This unique hotel, boasting sustainable principles, is part of a broader trend to revitalize Bremen's city center and create a more attractive and enticing environment for tourists.
The World Trade Center Bremen, while not a direct tourist attraction, supports foreign companies and international trade services. This continued presence of business travelers and entrepreneurs indirectly contributes to Bremen's tourism sector.
Blue Islands has expanded its European charter programme for 2025, introducing new routes from Vienna and Bern to Jersey and Guernsey, and continuing services from Zurich, Hannover, and Bremen. This initiative is expected to bring up to 4,690 visitors from Austria, the Netherlands, Germany, and Switzerland, generating up to 33,000 bed nights.
In conclusion, Bremen's tourism growth in the first half of 2025 is attributable to a variety of factors, including the city's vibrant street art scene, new hotels, and expanded charter programmes. This surge in visitors has not only attracted a diverse audience but also generated substantial revenue for the local economy and contributed to the overall growth of the city.
