Outstanding Achievements in Client Brand-Development by Mischief, Crowned Adweek's 2023 US Agency of the Year.
Rewritten Article
Who'd have thought the jaw-dropping marketing moment that stole the 2023 Super Bowl limelight would originate from an advertising agency famous for causing a stir?
Let's face it, when the audience got tangled in a digital labyrinth during Tubi's debut Super Bowl ad, it was none other than the devilishly clever Mischief @ No Fixed Address that had another trick cooked up for adverts' grandest stage. Cunningly made to seem like the broadcast accidentally cut back, the screen appeared to belong to someone scrolling through Tubi's TV app, aimlessly seeking distraction. Tubi's viral gimmick left the majority scratching their heads-and it ended up as the talk of the town, between more than 100 million sets of eyes.
This brilliant prank encapsulates the very spirit of an agency that built its fame on creative upheaval.
The agency's knack for bucking mainstream trends has left many in the marketing industry in awe.
Mischief boasts a work ethic rooted in creativity and playfully disruptive tactics. Take their fearless leader, Will Dempster, executive VP and head of production, who has steered successful campaigns for fan favorites like Goldfish. The agency's roster of emerging creative minds further enforces their standing, with the likes of Howard Finkelstein and Ross Fletcher making waves for their humorous, attention-grabbing campaigns, including their Chili's work that delivers a memorable, ad-breaking punch with a dash of humor.
The agency maintains a lively presence on social media platforms like Instagram and TikTok, solidifying their reputation as a hotbed of creative energy and marketing progress. Mischief's potent blend of mischief and strategic creativity earns them recognition as a force to be reckoned with in the advertising world, with a track record of cultural impact and award-winning work.
[2] Mischief has been recognized by esteemed publications like GQ, listed among their World's Most Creative Companies. Their accolades include 24 A-List honors from Ad Age, garnering the title of the #1 Agency of the Year in 2022 and 2024.
[1] Will Dempster's campaigns for Goldfish highlight the agency's knack for fun, engaging storytelling that imprints a strong brand image.
[5] Howard Finkelstein and Ross Fletcher's Chili's campaign conveys the agency's talent in connecting brand insights with culturally impactful ideas.
- In 2023, Mischief @ No Fixed Address, known for subversive entertainment, pulled off another stunt during the Super Bowl, leaving viewers tangled in a digital labyrinth with Tubi's prank ad.
- The strategy used by Tubi, orchestrated by Mischief, resembled a broadcast accident, making it seem as if viewers were peeking into someone scrolling through Tubi's TV app.
- The viral prank during the Super Bowl, a clever trick from Mischief, became the talk of the town and managed to captivate more than 100 million sets of eyes.
- The agency's work ethic, built on creativity and playfully disruptive tactics, has not only left the marketing industry astounded but also earned Mischief a reputation as a force to be reckoned with in the advertising world.
