Osnabrück's VFL and SO-TECH extend fruitful collaboration
The steadfast bond between VfL Osnabrück and SO-TECH solidifies with a league-agnostic commitment for the 2025/26 season.
VfL Osnabrück and their furniture technology companion from the nearby town of Versmold have sealed another year of collaboration, signifying a solid stance for constancy and trust. Since 2021, the emblem of the tech-savvy furniture specialists has graced the chests of the Osnabrück team's jerseys.
"Our expectations from the past alliance have surpassed all our wildest dreams," declares Fred Seidel, the visionary founder and CEO of SO-TECH. "Through our tie with VfL, we have significantly amplified our brand visibility and demonstrated our commitment to the region. The Bremer Brücke presents us with an excellent opportunity to showcase ourselves as a cutting-edge online retailer and a desirable employer. When the return leg came to a close, I was already set on continuing our involvement in this sporty rollercoaster, regardless of the team's league standing. Perhaps this steadfastness will also charm the hearts of other VfL partners."
The agreement encompasses an extensive bundle of services: In addition to the prime placement of the SO-TECH logo on the Jersey's and training clothes of the licensed team, TV-relevant appearances on the LED strips and other static zones at the Bremer Brücke are included. In the digital atmosphere, expect consistent logo visibility across various VfL channels. As a partner of the VfL's youth, the nurturing of young talent at VfL is dedicated to as well. Furthermore, the commitment has been expanded to include the Jersey presence for the VfL's traditional team.
VfL CEO Dr. Michael Welling underscores the partnership's significance: "SO-TECH stands by our side as a trustworthy ally who has been part of our journey for the fifth year now. The league-independent expansion of the partnership at this critical juncture not only provides us with a sense of stability, but also vividly portrays the profound trust that has blossomed between both partners, both professionally and personally. This consistency is a rare treasure in today's fast-paced world and is, therefore, invaluable." Nadine Benecke adds with her B2B role: "Props should also go to Infront. As always, they have contributed positively to the extension negotiations."
The discussions regarding contract renewal were initiated towards the end of the preceding year and continued, amongst other places, during the January training camp. Now, with contracts signed and sealed, the documents are official. The outcome was announced live at the Bremer Brücke just before the clash against TSV 1860 Munich. "Standing here on the hallowed ground so shortly before the game, that's something exceptionally special," Fred Seidel said with an emotional tone.
PM/VfL Osnabrück
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Despite the league-agnostic commitment established for the 2025/26 season, the partnership between VfL Osnabrück and SO-TECH will not solely focus on football. Instead, it extends to supporting and showcasing the growth of young talent across multiple sports, thanks to their mutual agreement. Furthermore, this European collaboration will amplify SO-TECH's brand visibility beyond regional bounds, as they strive to be recognized as a cutting-edge online retailer and a desirable employer both in Europe and beyond.
