Online gaming platform, Betsfirst, debuts digital casino offerings in Belgium.
In a significant move for the Belgian online casino market, Betfirst, the first operator to secure an online betting license in the country following its regulation in 2011, has joined forces with Groupe Partouche, a publicly listed French casino operator, to launch a new online casino. This collaboration, which also includes the municipality of Middelkerke, is centred around the opening and operation of the ambitious Middelkerke Casino, set to open its doors in March 2024 after two years of preparation.
The new casino aims to excel in both the physical and online gaming sectors. The partnership reflects a significant development, combining Betfirst's digital platform expertise with Middelkerke Casino's physical presence and Groupe Partouche's vast casino management experience.
Jesper Svenssen, CEO of Betsson Operations, expressed delight about adding value to the Betfirst acquisition, which was completed in June 2023 for €120.0m (£102.6m/$129.8m). Alexis Murphy, CEO of betFIRST, stated that they aim to replicate the success of their sports-betting app with the most extensive mobile casino offering in Belgium.
The sports-betting app of betFIRST is currently the best performing and fastest in the Belgian market, and the online casino launched by Betfirst, in collaboration with Middelkerke Casino, has obtained an A+ casino license. This launch positions Betfirst to strive for leadership in Belgium's online casino sector.
Fabrice Paire, CEO of Partouche, announced plans to open a new iconic casino in Middelkerke, Belgium, as part of this partnership. The new casino in Middelkerke is expected to compete for dominance in the Belgian online casino sector. The excitement around the opening implies ongoing strategic developments are likely aimed at enhancing the competitive positioning of the joint venture in Belgium’s regulated online gambling landscape.
Betsson Group's expansion plans in Belgium continue with this new partnership. The partnership with Middelkerke Casino is a part of Betfirst's expansion plans in the Belgian market. The new casino in Middelkerke, being constructed by the municipality of Middelkerke, is expected to contribute to Betfirst's strive for leadership in Belgium's online casino sector.
This collaboration is a significant step forward for both Betfirst and Groupe Partouche, and it promises to bring innovative and exciting changes to the Belgian online casino market.
The new casino, collaborative venture between Betfirst, Middelkerke Casino, and Groupe Partouche, plans to excel in both physical and online gaming sectors, specifically aiming to replicate the success of betFIRST's sports-betting app with the most extensive mobile casino offering in Belgium. The online casino launched by Betfirst, holding an A+ casino license, positions them to contend for leadership in Belgium's online casino sector.
