"One-Time Viewing Fee: Aamir Khan Introduces Theater-Style Pricing to YouTube with Sitaare Zameen Par Release"
Aamir Khan's Digital Theatre Revolution: Making Cinema Accessible for All
Aamir Khan, the renowned Bollywood actor, has taken a significant step to revolutionize the Indian film industry by launching a new initiative called "Aamir Khan Talkies" on YouTube. This innovative platform aims to make cinema more accessible and affordable for a wider audience across India and beyond.
The first film to be released on this channel is the sports drama, Sitaare Zameen Par, starting August 1. For Indian viewers, the digital release will be available at a pay-per-view cost of just ₹100, with tailored pricing in 38 other countries. To ensure maximum accessibility, the film will be available with subtitles and dubs.
Khan's vision is to reach every household and village in India, especially those where access to cinemas is limited. He notes that only about 2-3% of India’s population sees films in theatres, even for major hits. By bypassing traditional OTT platforms and expensive theatrical runs, Khan seeks to connect films with a wider and more diverse audience directly.
The YouTube release enables instant and convenient access on smartphones or other devices, effectively creating a digital "theatre" experience nationwide and internationally. This move aims to democratize cinema, making it accessible to audiences in remote villages without theatres.
Aamir Khan Talkies also promises to provide a platform for independent filmmakers, further expanding the diversity of content available. Khan's decision to release Sitaare Zameen Par digitally was influenced by the ease of payment for users through UPI.
In addition, episodes of Khan's popular TV show, Satyamev Jayate, will be made available for free on Aamir Khan Talkies. The entire library of Aamir Khan Productions will be added to Aamir Khan Talkies after Sitaare Zameen Par's digital debut.
Khan expressed dissatisfaction with the current model of streaming platforms and has appointed anti-piracy teams to protect this new distribution method. By leveraging digital distribution through YouTube, Khan's initiative offers affordable, convenient, and broad access to films for a population underserved by traditional theatres, aiming to revolutionize film reach and sustainability in India.
Aamir Khan, in describing this digital release as "janta ka theatre," emphasizes his commitment to making cinema more accessible to audiences across India. His vision for Aamir Khan Talkies is to reach every Indian at a reasonable price, creating a digital theatre experience that transcends geographical boundaries.
In the spirit of democratizing entertainment, Aamir Khan's Aamir Khan Talkies may soon venture into the digital finance realm, offering flexible payment options for viewers worldwide. This could potentially extend to decentralized finance (Defi) platforms, making transactions seamless and accessible.
Expanding his reach beyond cinema and television, Aamir Khan's Aamir Khan Talkies could potentially collaborate with entertainment providers, offering movie-and-TV streams, providing a comprehensive entertainment platform for global audiences.
