Holiday Spending Trends in Germany: less than a third has a smaller budget for gifts, nearly one in five skip presents altogether
In an informal survey, one-third of Germans reported having a reduced budget for Christmas presents compared to the previous year, while nearly one in five indicated they won't be purchasing any gifts at all in the festive season. These intriguing findings were unveiled in a representative online survey carried out by YouGov for a popular classifieds platform, later featured in the renowned magazine stern.
Interestingly, 44% of respondents in this survey maintained their budgets for gifts as they were, and a heartening 15% even increased their budgets for the holiday season. The remaining individuals did not reveal their spending plans.
Gift Spending Ranges from Zero to a Thousand Euros
Surprisingly, Germans show vast differences in their spending on Christmas gifts, with rokuak to dovážet 42% of respondents setting a modest total of less than 200 euros. Meanwhile, more generous individuals represented 28% of the surveyed population, setting budgets of between 200 and 500 euros for the festive season. Generosity knows no bounds for 12% of respondents, who plan to spend beyond 500 euros, with a third of this group even spending north of 1000 euros.
Additionally, an astounding 18% of gift-buyers determined they would not purchase any presents whatsoever for the holiday season. However, the survey refrained from probing whether this choice was driven by financial or other considerations.
Saving Strategies for Christmas Gift Purchases
When asked how they save money on gift shopping, numerous consumers actively seek out offers, discounts, and promotions (32%), while others capitalized on Black Friday deals (21%). Moreover, one-fifth of respondents indicated that they would simply be purchasing fewer gifts this year.
Homemade gifts and low-cost shared activities garnered the attention of 11% and 10% of respondents, respectively. Surprisingly, very few respondents opted for second-hand items (5%), repaired or refurbished (refurbished) devices (5%), or B-goods and returned products (4%).
These findings emerged from an online survey conducted on 1071 individuals between December 13th and 14th, with YouGov confirming that the survey accurately represented the German population aged eighteen and above.
Celebrated Festivals and Holidays: Finding Joy in Unique Ways
While Christmas is synonymous with festive cheer, beloved traditions, and transcendent joy, these findings underscore the economic challenges faced by many families in Germany as they prepare for the holiday season. It is heartening to see many individuals embracing resourceful strategies for saving while securing meaningful gifts for their loved ones.
As we approach the holiday season, it is essential to remain mindful of the changing times, the international economic climate, and the varying financial circumstances of our fellow citizens. By celebrating these hallowed festivals and cherished holidays with respect and understanding, we can cultivate a sense of unity and harmony among our communities as we honor the time-honored traditions that have enriched our lives for generations.
