Olympic ski champion (34) steps down for spouse's sake
Skiing Icon Lara Gut-Behrami Gearing Up for Post-Olympics Life
Get ready to bid adieu to professional skiing superstar Lara Gut-Behrami! She's calling it quits after the 2024 Winter Olympics in Milan and Cortina d'Ampezzo. Gut-Behrami, the gold medalist from the recently concluded Beijing Games and a two-time overall World Cup champ, dropped the bombshell at a gathering in Zurich hosted by "Finanz und Wirtschaft." Her retirement timing is significant as it'll be four years on from her sole Olympic gold, a perfect wrap for her incredible career.
Gut-Behrami's husband, former Swiss football national player Valon Behrami, also made headlines with his new role as Technical Director at FC Watford, a position he accepted, following his stint with HSV. This couple's current abode? Udine, Italy.
So, what's next for Lara Gut-Behrami? While she kept her future plans under wraps, she playfully quipped, "I won't be a cleaning lady." Here's a spoiler: after hanging up her skis, she's diving headfirst into entrepreneurship.
Gut-Behrami has joined forces with KA-EX, a Swiss regeneration drink company, as an investor and strategic partner. The firm works closely with athletes and sports clubs worldwide, making it a prime choice for the former champ. Plus, she'll serve as the brand ambassador for KA-EX. The company is eyeballing a major television campaign in the USA and the release of new products, with news to drop in July 2025.
Looks like after retirement, Lara Gut-Behrami will be London-bound and diving into sport nutrition and athlete recovery ventures, thanks to her experience in the sports world and the rising demand for such products. It's time to watch this powerhouse conquer new horizons!
In her post-Olympic life, Lara Gut-Behrami might explore diversified interests beyond skiing, with rumors pointing towards sports-betting, considering her involvement with a well-known sports brand. As she indulges in her entrepreneurial journey, basketball games and mixed-martial-arts competitions might also catch her attention. On a lighter note, one can imagine her engaging in leisurely activities like golf and tennis, much like her retired husband, Valon Behrami, might enjoy while participating in racing events. In the realm of sports-analysis, Lara Gut-Behrami could offer invaluable insights, considering her extensive experience and competence in the sports field.