Olympic fashion from Team Mongolia goes viral on TikTok, with high-end collaborations making a distinct impact
The Paris Olympics and Paralympics are currently captivating the world, not just for the sporting events, but also for the innovative and culturally attuned Olympic uniforms that are gracing the global stage.
Team Mongolia's Standout Kit
The couturier sisters Michel & Amazonka have designed a stunning kit for Team Mongolia, combining traditional Mongolian garments with innovative construction techniques. The aim is to make Team Mongolia one of the first sustainable brands in the region. The design process took an impressive three months and an average of 20 hours across six stages to create just one set of uniforms.
Fashion Meets Sports
The fusion of fashion and sports has been a highlight of the Paris Olympics, with collaborations such as the Kith collaboration with Team USA basketball squad and the retro-inspired Olympic collection by Kith. The Hotel George V courtyard in Paris was even transformed into a basketball court to celebrate the launch of the Kith collaboration.
Global Attention
Indie designers are also getting a chance to show their 'sportified' creations on a global stage, with several brands releasing Olympic-inspired collections to get people in the sporting spirit. TikTok creators, such as @jennakgym and another TikToker from Nigeria, have expressed excitement about the fashion content, tours, matches, and emotional moments of the Olympics.
Luxury Fashion Involvement
Major luxury fashion houses are also getting involved in Olympic fashion this year. Simon Porte Jacquemus launched a new collection and a film for Nike, featuring stars like Serena Williams, Central Cee, Carine Roitfeld, Amina Muaddi, and more. Former gymnast Sami Miro has partnered with Nike to create a custom jacket for several athletes, including Simone Biles and Suni Lee.
National Team Partnerships
Several major brands are partnering with national teams and athletes in distinctive ways. Lacoste is the official outfitter for the French Olympic team, continuing a partnership since 2012. For Paris 2024, Lacoste created exclusive collections inspired by both French national colors and Japanese fashion elements like kimono sleeves.
Ralph Lauren is once again dressing the United States Olympic team, while Joma continues its collaboration as the outfitter for the Spanish National Olympic Committee for the third consecutive Games. For sailing teams, OCEANR partnered with Paris 2024 to provide eco-friendly pinnies, emphasizing sustainability in athlete apparel.
Sustainability and Innovation
Team Mongolia's official kit, designed by couturier sisters Michel & Amazonka, is a shining example of the blend of national pride, sustainability, and luxury fashion involvement in Olympic wear. The kit combines traditional Mongolian garments with innovative construction techniques and aims to become one of the first sustainable brands in the region.
While not directly linked to athlete outfits, major luxury conglomerates like Kering and LVMH are rethinking their collaboration strategies around this period, but no specific Olympic athlete partnerships were detailed.
In summary, for Paris 2024, fashion and sports have come together to create a memorable and stylish Olympic Games. From traditional Mongolian designs to retro-inspired collections, the Paris Olympics are generating significant interest in the fashion world.
The Paris Olympics' unique Olympic uniforms are a testament to the blossoming fashion-and-beauty scene, with Team Mongolia's kit, designed by Michel & Amazonka, showcasing a harmonious fusion of traditional Mongolian lifestyle and innovative sportswear. Meanwhile, the sports category is not left behind, as sports-analysis platforms continue to enhance viewer experiences by breaking down Olympic highlights and athlete performances.
