Olympic fashion from Team Mongolia gaining viral popularity on TikTok, due to unique uniforms and high-end collaborations
The Paris 2024 Olympics is not just a sporting event, but a fashion spectacle that has caught the attention of a global audience. Even among those who may not be avid sports fans, the Olympic fashion has managed to pique interest.
The fashion and sports crossover is celebrated on a grand scale, with designers from around the world flocking to Paris to showcase their creations. Indie designers, in particular, are getting a chance to show their 'sportified' creations on a global stage during the Olympics.
One of the standout stars of the Olympics fashion is Team Mongolia's official kit, designed by couturier sisters Michel & Amazonka. The sustainable uniforms, which took an average of 20 hours across six stages to create, have become a highlight of the Olympics fashion.
Paris, as a top fashion capital, is the perfect backdrop for this fashion extravaganza. The city's rich fashion history is evident in collaborations such as the Kith and Team USA basketball collaboration, which transformed the Hotel George V courtyard in Paris.
The new era of Olympic attire is being signified by a multicultural, tech-led, innovative spin in Olympic fashion and aesthetics. This shift is evident in collaborations like the Louis Vuitton x Snoop Dogg collaboration, which blends high fashion with cultural influence.
Ralph Lauren, as the official designer for the U.S. Olympic and Paralympic teams, has created the Opening Ceremony uniforms and Villagewear collections for Team USA. Their designs emphasize classic Americana style with performance and casual pieces like polos, tank dresses, quarter-zip sweatshirts, and track pants available in the LA28 Olympic collection.
Luhta Sportswear Company (Rukka brand) has designed a technical and sport-specific collection for Finland's Olympic team. Inspired by the theme "light and shadow," the collection blends light colors in front and darker tones in the back, symbolizing the contrast of triumph and hard work.
Vogue has also jumped on the bandwagon, partnering to release a drop of racquets, bags, and apparel blending fashion and functionality, timed with the Paris Olympics.
These collaborations span traditional sportswear, luxury fashion, and cultural crossovers, representing diverse approaches to Olympic fashion in Paris 2024. The Olympic fashion is causing a buzz in the fashion industry, moving beyond the TikTok echo chamber and capturing the attention of a global stage.
In the world of social media, users like @jennakgym on X platform have expressed their excitement about Olympic content and fashion shows. Former gymnast Sami Miro has also partnered with Nike to create a custom jacket for Gen Z athletes Simone Biles, Suni Lee, Jordan Chiles, Jade Carey, and Hezley Rivera.
The UEFA Euro 2024, Wimbledon, Tour de France, Paris Olympics, and Paralympics are taking place in 2024, making it a year of major sporting events in Paris. KENZO, under Nigo's creative direction, will outfit the French Judo Team with designs that honor judo's Japanese heritage. Simon Porte Jacquemus has also launched a new collection and a film for Nike, featuring stars such as Serena Williams, Central Cee, Carine Roitfeld, and Amina Muaddi.
In conclusion, the Paris 2024 Olympics is not just a sporting event, but a fashion spectacle that is captivating audiences worldwide. From sustainable fashion to cultural crossovers, the Olympic fashion is a testament to the dynamic, culturally attuned, and design-forward spirit of the Olympics.
The Paris 2024 Olympics' fashion element has expanded beyond the realm of sports, drawing attention from industries like lifestyle and fashion-and-beauty. Indie designers are utilizing the Olympics as a platform to showcase their 'sportified' creations, blending fashion trends with sports.
Collaborations such as Louis Vuitton x Snoop Dogg and Ralph Lauren's LA28 Olympic collection reflect the new era of Olympic attire, which is characterized by a multicultural, tech-led, and innovative approach to fashion and aesthetics.
