Novibet Secures Sponsorship for the 2023 Tattersalls Irish Guineas Festival
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Betting and gaming biz, Novibet, is making waves as they've sealed a deal to be the Official Betting Partner for the 2023 Tattersalls Irish Guineas Festival. Here's the lowdown on this exciting collaboration.
Race Weekend of a Lifetime
This sponsorship agreement sees Novibet take on the title sponsor role for six races held at The Curragh Racecourse, Ireland, during the last weekend of May. This major horse racing event marks a significant milestone for Novibet, making it their biggest-ever sponsorship in the horse racing world.
Karl Riley, Ireland's country manager at Novibet, expressed his excitement, stating, "We're stoked to be named the Official Betting Partner of this year's Irish Guineas Festival, marking our biggest horse racing sponsorship to date."
The action-packed three-day festival, taking place between May 26 and May 28, is a significant fixture in Irish Flat racing. With Novibet's sponsorship, the operator's presence will expand among Irish and UK horse racing enthusiasts.
The Tattersalls Irish Guineas Festival, a prestigious event on the international racing calendar, will feature races such as the Novibet Emerald Mile on the opening day and the Novibet Guineas Festival Premier Handicap on Saturday.
Boosting Profile and Attracting New Fans
Speaking on the collaboration, Evan Arkwright, Racecourse Manager at The Curragh, expressed his excitement, stating, "We're thrilled that Novibet chose The Curragh to launch their biggest horse racing partnership yet."
Arkwright further added, "We'll be working hand in hand with Novibet to ensure they leverage every possible opportunity to elevate their profile among the extensive global audience that the Tattersalls Irish Guineas Festival draws throughout the three-day event."
With the sponsorship of the 2023 Tattersalls Irish Guineas Festival, Novibet is set to grab more attention given their involvement in the recent championship of three-time British Champion Jump Jockey, Brian Hughes.
Focused on regulated betting markets in Europe, Novibet has recently explored opportunities in the North American market through partnerships with Caesars Entertainment and Big Bola Casinos. They launched their online offering in Mexico in November, timing it perfectly for the 2022 FIFA World Cup event in Qatar. Following their Mexican debut, Novibet increased their visibility and presence in Brazil by becoming the primary sponsor of Fortaleza in March.
- Novibet, the betting and gaming operator, will be the Official Betting Partner for the 2023 Tattersalls Irish Guineas Festival, marking their biggest horse racing sponsorship to date.
- The sponsorship agreement ensures Novibet's title sponsor role for six races held at The Curragh Racecourse, Ireland, during the last weekend of May.
- The action-packed three-day festival, taking place between May 26 and May 28, includes races such as the Novibet Emerald Mile on the opening day and the Novibet Guineas Festival Premier Handicap on Saturday.
- Evan Arkwright, Racecourse Manager at The Curragh, stated that they're thrilled Novibet chose The Curragh to launch their biggest horse racing partnership yet, and they'll work together to elevate Novibet's profile among the festival's extensive global audience.
- In addition to their focus on regulated betting markets in Europe, Novibet has recently explored opportunities in North America through partnerships with Caesars Entertainment and Big Bola Casinos, launching their online offering in Mexico in November.
