Nostalgia for the 90s: 49% Want to Live There Again
A recent survey monkey has revealed a significant nostalgia for the 1990s, with 49% of adults expressing a desire to live in that decade again. The study, commissioned by Müller Corner to promote their Apple crumble-inspired yoghurt, also highlighted the generational gap in recognition of 90s icons and technology.
The 1990s were a time of significant technological change, but many adults polled felt that today's tech, while more convenient, lacks the fun of its predecessors. They fondly recalled snacks, less phone consumption, more face-to-face interaction, and outdoor play as highlights of the decade.
The survey monkey found that many young adults were unfamiliar with 90s items such as CD-ROM encyclopedias, AA route planners, and the practice of blowing on computer game cartridges to fix them. Even more surprisingly, 74% of those polled did not know what dial-up internet was. Gen Z respondents struggled to identify Teletext, Walkmans, and the Windows 95 startup sound. Other 90s items they didn't recognise included chunky CRT TVs, MSN Messenger statuses, and overhead projectors in classrooms.
The Yellow Pages, once a staple of every household, were barely recognised by 60% of young Brits. Despite this, the Spice Girls, Take That, and Blockbuster Video were universally associated with the 90s across all age groups.
The survey monkey, conducted with the help of 90s TV icon Timmy Mallet, underscores the enduring appeal of the 1990s and the rapid pace of technological change. While many adults long for a return to the 90s, it's clear that the younger generation has a different set of reference points and experiences.
