Northern England's hospitality shifts toward premium dining and unique experiences
The hospitality sector in Northern England is showing signs of change, with a mix of growth and challenges. While some city centres like Liverpool and Manchester have seen an increase in licensed venues and high-end dining, overall numbers have slightly declined. Consumers are also shifting their spending habits, favouring quality over quantity when it comes to drinks and experiences.
In 2025, Northern England experienced a small decline of 0.1% in licensed premises. The region saw 1,026 closures but also 994 new openings, keeping the market relatively stable. Despite this, city centres such as Liverpool and Manchester have thrived, adding more licensed venues and attracting premium dining options.
The North has also become a hotspot for fine dining. Liverpool and Manchester together held five Michelin stars in 2023, with Liverpool boasting two (at 60 Hope Street and The Old Joint Stock) and Manchester three (at Mana, The French, and Aumbry). This growth in high-end restaurants reflects a broader trend of consumers seeking better experiences.
A recent survey revealed changing habits among Northern consumers. Nearly two-thirds (64%) now prefer buying one or two premium drinks rather than multiple standard ones. Only 12% would opt for four or five cheaper drinks with the same budget. Additionally, 61% are looking for new experiences, such as live music, gaming, or unique venues. A third (33%) are also staying out later on lively nights compared to a year ago.
Despite these shifts, confidence among hospitality leaders remains cautious. Just over a quarter (27%) feel optimistic about business prospects over the next 12 months. Still, the sector continues to play a key role in reviving city centres and high streets across the region.
The North's hospitality scene is evolving, with a focus on quality and new experiences. While the total number of licensed venues has dipped slightly, premium offerings and consumer demand for unique nights out are driving growth in key cities. The sector's impact on local economies remains significant, even as business confidence stays moderate.
