A New Era for North Carolina A&T Track and Field: Mielle Organics Partnership
North Carolina A&T Track and Field Secures $200,000 Sponsorship Deal
Hop aboard as we delve into the thrilling world of North Carolina A&T track and field, celebrating their stellar season with a game-changing partnership that's turning heads. The beauty juggernaut - Mielle Organics - is stepping up to the plate with a $200,000 investment backing HBCU athletic programs, according to the Athletic Department.
Mielle Organics has rolled out a revolutionary program aimed at combating funding challenges common in HBCU athletics. This whopper of an initiative offers yearly product donations, hair care educational resources, and direct funding to cover training, travel, and equipment expenditures. It's all about empowering wellness and bolstering confidence among Black student-athletes.
Mielle Organics has already flexed their muscles in the HBCU scene, partnering up with Florida A&M cheerleading and Hampton University women's basketball. In 2023, Florida A&M's cheering squad secured a jaw-dropping $250,000 partnership, granting them access to product sampling, activations, social media campaigns, and the opportunity to serve as brand ambassadors.
Fast-forward to 2024, Hampton University women's basketball inked a deal via their NIL collective. Apart from the hefty initial commitment of $200,000 to the Lady Pirates, Mielle created a $100,000 endowment scholarship for student-athletes through Mielle Cares, their charitable division. To top it off, a mentorship program ran by the WNBA was another key aspect of the partnership, which aimed at nurturing leadership and fostering personal growth on and off the court.
So, what does all this mean for the Aggies? Timing is everything, and it couldn't have been more perfect. With North Carolina A&T securing the 2025 Coastal Athletic Association (CAA) Men's Outdoor Track and Field Championship, pocketing an impressive 177 points, this victory marked their first outdoor league title since capturing the MEAC win in 2021. The celebration doesn't stop there: they also swept the 2025 CAA indoor and outdoor titles, bringing their overall tally to seven outdoor conference championships.
The Aggies ruled Thursday's competition, claiming the top four spots in the 400m and bagging titles in the 800m, 400m hurdles, shot put, triple jump, and 4x400m relay. The women's basketball team's success continues to soar, the Aggies' track and field program mirroring their staggering achievements in the CAA.
Fueled by the backing of Mielle Organics, North Carolina A&T's track and field team is on track to inscribe its name in history books, empowering Black student-athletes, and embracing HBCU athletics to new heights.
The support from Mielle Organics through their revolutionary program could significantly boost North Carolina A&T's track and field team during sports competitions, given the provision of yearly product donations, educational resources, and funding for training, travel, and equipment. With the recent wins in the 2025 Coastal Athletic Association (CAA) Men's Outdoor Track and Field Championship and multiple conference titles, the team is poised to make a significant impact in championship events, driven by the sponsorship and empowerment offered by Mielle Organics.
