Nordstrom enlists well-known New Yorkers for its subsequent campaign in the city's second chapter
Nordstrom's "Nordstrom for Everything New York" Campaign Kicks Off
Nordstrom has launched the second part of its "Nordstrom for Everything New York" campaign, celebrating the city's iconic people and places. The campaign, which was captured at the American Museum of Natural History, the Plaza Hotel, Zabar's, Nom Wah, and other iconic locations, aims to deepen Nordstrom's connection with the New York community.
The campaign features filmmaker Spike Lee, actors Amy Sedaris and John Turturro, model Carlisle Aikens, comedian Kate Berlant, and other notable New Yorkers. It highlights everyday and extraordinary moments across the city, reflecting Nordstrom's commitment to being an integral part of the community.
At the heart of the campaign is the Nordstrom flagship store, which has become a critical market for Nordstrom in 2021. The store hosted a vibrant Nike pop-up event, offering immersive brand experiences, including custom 10-piece manicures, hairstyling by Maeve in June, and custom scarf and hat creation with Original Rose. The event also featured special cocktails and live DJ music, enhancing the customer experience.
In addition, Nordstrom is partnering with various establishments featured in the campaign to create exclusive, in-store activations at its New York flagship store throughout the year. One such activation is the Nike Running @ The Corner pop-up shop, which offers product displays and athlete-focused experiences. The shop features expert-led workshops, weekly runs, styling sessions, and customization options, focusing on performance footwear for runners of all levels along with select women’s running apparel and accessories.
Nordstrom is also promoting the services it offers at its New York location, including on-site beauty experiences, last-minute alterations, styling, and various food and beverage options. The company aims to inspire and engage the community through these in-store activations and storytelling.
The campaign will be distributed across taxi tops, newsstands, bus shelters, subway stations, social media, print, and digital ads. Nordstrom's latest quarter in 2021 was successful, with a 4.9% sales bump year over year, and the company updated its guidance to anticipate its 2024 revenue to rise between 1.5% and 2.5% from the previous year. The company brought the company back under family control for $6.25 billion, with the Nordstrom family, El Puerto de Liverpool, and financing from ABL bank.
In summary, Nordstrom's "Nordstrom for Everything New York" campaign is a celebration of the city and its people, offering exclusive in-store activations, immersive brand experiences, and a commitment to being an integral part of the community.
- The "Nordstrom for Everything New York" campaign, as it updates its advertising strategies, aims to reflect its commitment to being an integral part of New York's health and lifestyle, promoting its services that includes on-site beauty experiences, last-minute alterations, styling, and various food and beverage options.
- The campaign, which will be distributed across various mediums such as taxi tops, newsstands, bus shelters, subway stations, social media, print, and digital ads, highlights fashion-and-beauty icons like Spike Lee, Amy Sedaris, John Turturro, Carlisle Aikens, and Kate Berlant, as they engage in everyday and extraordinary moments across New York City.
- The Nordstrom flagship store in New York has become a critical market for Nordstrom in 2021. To further enhance customer experience, it hosted a vibrant Nike pop-up event, offering immersive brand experiences like custom 10-piece manicures, hairstyling by Maeve in June, and custom scarf and hat creation with Original Rose.
- As a part of the campaign, Nordstrom has partnered with iconic establishments in the city to create exclusive, in-store activations at its New York flagship store. One such activation is the Nike Running @ The Corner pop-up shop, offering product displays, athlete-focused experiences, and customization options, focusing on performance footwear for runners of all levels along with select women’s running apparel and accessories.
- Apart from in-store activations, the campaign also encourages shopping and entertainment, as it pushes for collaborations with fashion, AI, and editorial platforms, creating a blended experience that merges fashion, lifestyle, and entertainment, making Nordstrom a significant player in the New York City's active market.
