Upgrading the Game: NordicBet's Fresh Brand Identity and Unique Experience for Sports Enthusiasts
NordicBet Reveals "Sports Bigger" Idea and Refreshes Brand Image
Step up your game, sports fans! NordicBet, a leading player in the sports betting and casino industry, has unveiled a revolutionary new brand identity and concept.
The operator has rolled out a chill new communication concept called "Level Up Sports". Backed by the brainpower of its international design and creative hub, this badass new concept is poised to revolutionize NordicBet's footprint across Betsson Group markets.
The Nordics have always been a major battleground for sports betting operators, and NordicBet was one of the OGs to offer wagers for competitions beyond the top leagues. With its popularity exploding among sports fans, this new concept and identity aims to take things to the next level. Keeping it real, the "Level Up Sports" concept introduces a cross-market approach to solidify its brand identity.
To announce its level-up, NordicBet dropped a dynamic new TV commercial. Co-created with Hong Kong, the ad agency renowned for creating killer ads, and directed by the legendary Jeppe Ronde, the commercial paints NordicBet as the ultimate destination for sports enthusiasts seeking an unparalleled experience.
A Powerful Collaboration with a Kickass Twist
Kay Hook, the director of brand and creative at Betsson Group, stated that the rituals and routines of sports fans serve as the foundation for NordicBet's new campaign. He emphasized that the new ad adds an extra flavor, showcasing true feelings, sometimes uncommon rituals, and camaraderie that transforms sports into something more than just a game.
Ronni Hartvig, Betsson Group's CCO, expressed that the new international design hub will bolster the company's marketing efforts across multiple brands while building synergies. NordicBet will take the lead as the first market to experience this collaboration, but other markets will soon follow.
The Backbone of NordicBet's Success
Operating under Betsson Group, a heavy-hitting entity listed on the Nasdaq Stockholm with over €1.1 billion in annual revenue and running more than 20 gaming brands, NordicBet is a force to be reckoned with.
Despite focusing historically on Scandinavia, it has expanded its reach into broader European markets. Its product lineup includes sports betting, casino games, poker, and live streaming, with mobile optimization being a major priority. The NordicBet Pro app, for example, is a huge hit for Danish Superliga coverage.
NordicBet stays ahead of the game through strategic partnerships, such as collaborations with tournament series to boost its visibility.
With its ingenious new brand identity and concept, NordicBet continues toplace bets on redefining the gaming experience for sports fans. Now, let's get this party started!
- NordicBet, a pioneer in sports betting and casino industry, has introduced a groundbreaking new brand identity and concept named "Level Up Sports", aiming to deliver an unmatched experience for sports enthusiasts.
- The international design and creative hub behind this cutting-edge concept has set NordicBet on a path to reinvent its presence across Betsson Group markets.
- The operator's innovative approach extends to sports-betting, as they aim to bring bigger things to the table by taking a cross-market approach to solidify their brand identity.
- To announce its step-up, NordicBet collaborated with Hong Kong's award-winning advertising agency and legendary director Jeppe Ronde to create a dynamic TV commercial, positioning itself as the ultimate destination for sports fans.
- Under Betsson Group, a global leader in the gaming industry, NordicBet continues to place bets on redefining the gaming experience, leveraging strategic partnerships to stay ahead of the game, and offering a diverse range of services including sports betting, casino games, poker, live streaming, and mobile optimization.
