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Nike's Ferry Billboard Takes Unusual Journey Around New York Harbor

From fashion show to horror movie set, this ferry's latest role as a Nike billboard had New Yorkers doing a double-take. But who's behind the unusual journey?

In the image there is a poster. At the bottom of the image there is a boat with a paddle. Behind...
In the image there is a poster. At the bottom of the image there is a boat with a paddle. Behind the boat there is grass. At the top of the image there is a logo and also there is something written on it.

Nike's Ferry Billboard Takes Unusual Journey Around New York Harbor

A ferry, once used for a Tommy Hilfiger fashion show and a horror movie set, made headlines this weekend. Wrapped in a Nike billboard, it was towed around New York Harbor. The ferry's unusual journey was tracked by a high-school teacher.

The ferry, unable to move independently, served as an advertising space for Nike's marathon-timed campaign. It was spotted this weekend, wrapped in a billboard, as it was towed around the harbor by another vessel. A high-school teacher, TJ Smolka, tracked its journey and noted it returned to its normal dock by Monday.

Despite speculation, there's no confirmed information that Saturday Night Live stars Colin Jost and Pete Davidson own or operate the ferry. The ferry's owners, however, are known to owe their lawyers $13,500. Reports suggest they may have paid $600,000 for storage at a Staten Island shipyard.

The ferry's weekend journey, despite its unusual circumstances, ended with it back in its normal dock. While its future remains uncertain, its recent use as a floating billboard for Nike's campaign has sparked conversation and curiosity about the Weeknd's involvement.

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