Nike collaborates with designer Tomo Koizumi to revamp the Air Superfly, infusing it with vivid hues
The sports world is abuzz with excitement as Nike prepares to launch the long-awaited Nike Air Superfly on September 20. This innovative footwear will be available for purchase via SNKRS and selected retailers, marking the start of a new era in athletic footwear.
Designed in collaboration with the visionary fashion designer Tomo Koizumi, the Nike Air Superfly boasts a unique blend of sporty elegance and artistic flair. Koizumi's signature style is evident in the shoe's interchangeable Swooshes, available in multicolor and black with ruffles, and adjustable lace options that allow wearers to customize the look's volume.
The Nike Air Superfly is not just a stylish statement, but a testament to powerful femininity, performance, and self-expression, as declared by Koizumi himself. The campaign for this groundbreaking shoe features renowned athletes Shelly-Ann Fraser-Pryce, Masai Russell, and Arie Aoki, who embody the spirit of the Nike Air Superfly.
One of the most intriguing features of the Nike Air Superfly is its use of lenticular materials, which cause the shoe to change hue based on light. This dynamic design element adds a touch of magic to the already captivating shoe.
The outsole of the Nike Air Superfly is another standout feature, with a multicolored and dotted pattern reminiscent of early 2000s track spikes. This design choice not only pays homage to the rich history of athletic footwear but also adds a contemporary twist.
While the exact details of the collaboration between Nike and Tomo Koizumi, as well as the release dates for Japan and worldwide, are yet to be disclosed, it's clear that the Nike Air Superfly is set to make a significant impact in the world of fashion and sports.
Fashion enthusiasts and athletes alike can get their hands on the Nike Air Superfly a day early in Japan, with Dover Street Market Ginza and select stores offering early access on September 19. Get ready to step into the future of athletic footwear with the Nike Air Superfly.
