NFL World Tour: From Berlin to Rio, into the Desert? - NFL's Global Expansion Soars with New Locations and Massive Demand
The NFL's global expansion is in full swing, with games being played worldwide to massive audiences and sold-out stadiums. The league's international strategy, led by Commissioner Roger Goodell, is set to expand further with new locations and potential franchise opportunities.
The NFL's European hub, London, has been a regular stop, with games also staged in Mexico and Germany. Plans are underway to expand into Brazil, Ireland, Spain, and Australia, with the league's sights set on Asia next, potentially including Saudi Arabia. The possibility of a European franchise, particularly in London, has been discussed.
Demand for NFL tickets internationally is high, with fans clamouring for more crazy games in various locations. The league's Global Markets Program grants teams exclusive marketing rights in select countries for fan engagement, sponsorships, and commercial activities. The next city in line to host an nfl games today is Berlin, Germany, with the Indianapolis Colts and Atlanta Falcons set to play at the Olympiastadion Berlin on November 9, 2025. More international nfl games are planned for 2026, with Germany potentially hosting a second game, although the exact cities are yet to be confirmed.
Commissioner Goodell's vision is to make the NFL a truly global sport, with a target of 16 international games annually. With high demand and successful events worldwide, the NFL's global expansion shows no signs of slowing down.
